Published on August 11th, 2010 by Jeremy Chatfield

I look forward to phone calls from companies with an organic ranking problem. Sometimes these companies have a strange set of conditions that would be impossible to ask a client to reproduce, because it would damage traffic to their site. However, fixing existing problems can yield insights into how fast Google does things, and what [...]

Published on June 20th, 2010 by Jeremy Chatfield

Google is probably evolving its’ thinking about end users and agencies. If I’m right, it sees a shake up in the way that AdWords is sold, supported and managed, and has an implication for the future profit potential of Google. It’s quite an interesting future, if I’m right, but to get there, we need a [...]

Published on June 13th, 2010 by Jeremy Chatfield

The “RSA Animate” lecture on motivational factors, presented with an amusing whiteboard animation – really effective.
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Published on June 13th, 2010 by Jeremy Chatfield

Social Media are increasingly important to an effective web presence. But sometimes… Here’s a comic view of FaceBook interactions. If you’re in business, it’s a good idea to maintain at least two identities – one for work and for friends…
FaceBook in real life.

Published on May 27th, 2010 by Jeremy Chatfield

Apple is caught in the headlights with the release of the iPad in the UK tomorrow, with reports of 11 suicide attempts at their main Chinese factory. Western media have a theme running about inhuman working conditions in China, so the pairing of a major brand with this theme, a product release and a tragedy, [...]

Published on May 17th, 2010 by Jeremy Chatfield

Looking closely at Google’s search results can be informative – at least, if you take some inductive leaps, and apply knowledge learned in other activities. Take a look at the graphic, showing these early April 2010 search results for Matt Cutts’ web site. Notice that the same articles appear several times, wIth slightly different URLs? [...]

Published on April 27th, 2010 by Jeremy Chatfield

Earlier this year (mid February, 2010), I was doing a bit of research into social media and how larger brands are perceived in, and are reacting to, social media. My sample was based on online electronics goods stores. This article focuses on FaceBook and will emphasise the different ways that major brands were treating FaceBook. [...]

Published on April 27th, 2010 by Jeremy Chatfield

I’ve just been listening to the UK Election debate between prime ministerial candidates as I start writing this. I think I’ve just heard, yet again, a deceptive statement about public finances. David Cameron keeps having business leaders sign up to a program saying they decry an increase of 1% from higher paid employees using an [...]

Published on April 9th, 2010 by Jeremy Chatfield

I’ve started another burst of postings about web server log file analysis and what it tells search engine optimisers about search engine spiders. Web spider behaviour often lies behind issues that I find on other blogs. For example, Dave Naylor has a couple of recent articles that are interesting. A good one to read is [...]

Published on April 8th, 2010 by Jeremy Chatfield

I’ve been interested in the behaviour of Googlebot, the robot that Google uses to crawl the web, for years. It’s a topic that seems largely unaddressed by search engine optimisers, yet the behaviour of Googlebot should be extremely important. After all, uncrawled sites tend to have problems with ranking many pages – the best you [...]