Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit

AdWords Toolkit 2.5.0

If you read the Adwords API newsgroup regularly, you’ll know that I race Patrick to be the first to release our toolkit when they make another release of the API itself.

Usually that’s quite easy - just download the WSDL files and recompile and OCaml picks up any place that code needs to be changed (yay static typing!).

Of course after that is a period of reflection. In version 5 they changed the error handling considerably to make it easier to find out which of the keywords you’re trying to add are failing, and they split the single “token” into developer and application tokens (why? — some crazy plan to track apps?). So after a while I release the real updated toolkit, with perhaps some extra Adwords helper functions to make use of the new features.

So in that spirit, here is the latest version of the Merjis AdWords Toolkit.

"AdWords Toolkit 2.5.0" was published on September 11th, 2006 and is listed in google, adwords.

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