Google AdWords can be used to target adverts in a named language (one of dozens) to one or more countries, or the whole world. So if you are looking for specific buyers, such as expatriate Japanese language buyers in Argentina, you can advertise your services directly to them.
However, if you are in the UK or the US, or anywhere except Argentina, when you use Google Argentina, your advert won’t show, even if you select Japanese as the default language for your web browser. This is because Google feeds you adverts that are based on where you are, not where you are looking.
One of the more popular pages on our web site is “Google Local Search“. This simple web application submits your query with some Google tags that tells Google to pretend that the user location is in the country that has been selected. So you can set the language to Japanese and the country to Argentina, and see those targeted adverts, in context.
Rich wrote,
Hi Jeremy. Nice to see you’re blogging. ;-)
What do you think of the new adwords preview feature (via www.google.com/adpreview)? Seems to be a bit buggy but not counting impressions might help a tiny bit.
Link | September 25th, 2006 at 4:40 am
Chatfield Jeremy wrote,
Hi Rich,
Thanks for the first (published) comment. The first comments? Blog spam.
You’ll see that our Google Local Search page already refers to Google’s new facility. This post was anticipating writing about the new features in a further post later this week. :) I’m expecting that we’ll do something about making these new features more easily accessible, especially now that Google has published some interface details. And then I expect Google to implement something similar.
Link | September 25th, 2006 at 9:06 am