Archive for September, 2006

• Automating Adverts

  Automation of advertising is an issue to which I’ll return, repeatedly. We often are involved with clients who have large catalogues of products, one of the areas in which automation works best. Everybody has a different structure to the catalogue, different needs and different rates of update. Complexity is added with the presence or absence […]

  September 11th, 2006

• How the AdWords API charges favour evil adverts

  The more specific you are with keywords (e.g. not using single word, but using multiple words) then the more keywords you’ll use, and the more keywords with impressions you’ll have - you’ll also pay more to use the API than someone who is less well targeted. This is counter to the entire basis of effective […]

  September 5th, 2006