Comments on: Google AdWords API – why charging is a bad idea http://blog.merjis.com/2006/10/02/google-adwords-api-charges/ Effective Internet Marketing Strategy and Tactics Through Test Mon, 06 Feb 2012 19:16:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeremy Chatfield http://blog.merjis.com/2006/10/02/google-adwords-api-charges/comment-page-1/#comment-77443 Jeremy Chatfield Sat, 20 Sep 2008 19:27:42 +0000 http://blog.merjis.com/2006/10/02/googles-army-of-evil-monkeys-made-me-do-it/#comment-77443 You'll need http://www.google.com/apis/adwords/quota.html for the cost of each operation in "units". You then pay $0.25 per 1,000 units. So one report is now 500 units, or $0.125. If you need 26 reports/day (24 for each hour, one to catch anything left over in the previous day and one additional daily conversion report for the last month) you'll pay ((26 * 500) / 1000) * 0.25, or $3.25/day, or almost $100 per month. IOW, as a small advertiser, the fees of running monitoring levels of reports, adequate to catch budgetary runaway when some PR hits the public nerve, may be similar to the actual spend. For a large client, this sum is so tiny that paying attention to it almost costs more than the fee. You can pry. Finding out for free is another matter, though :) Cheers, JeremyC. You’ll need http://www.google.com/apis/adwords/quota.html for the cost of each operation in “units”. You then pay $0.25 per 1,000 units. So one report is now 500 units, or $0.125. If you need 26 reports/day (24 for each hour, one to catch anything left over in the previous day and one additional daily conversion report for the last month) you’ll pay ((26 * 500) / 1000) * 0.25, or $3.25/day, or almost $100 per month.

IOW, as a small advertiser, the fees of running monitoring levels of reports, adequate to catch budgetary runaway when some PR hits the public nerve, may be similar to the actual spend. For a large client, this sum is so tiny that paying attention to it almost costs more than the fee.

You can pry. Finding out for free is another matter, though :)

Cheers, JeremyC.

]]> By: G Marketing Man http://blog.merjis.com/2006/10/02/google-adwords-api-charges/comment-page-1/#comment-77351 G Marketing Man Sat, 20 Sep 2008 09:54:54 +0000 http://blog.merjis.com/2006/10/02/googles-army-of-evil-monkeys-made-me-do-it/#comment-77351 Before I came upon your post, I was trying to find out the uses for the API and how it would benefit our business. How much did the API cost to run, I cannot understand its pricing structure as I do not know how much we would pull from their server in real terms. I do agree that depending on the spend on an account that should allocate a X fee. If you were spending $20,000 on an campaign, then dont charge because the profit already far outweighs it. May I pry and ask what techniques you have that will save time. I find that there is not enough skilled staff here in South Africa and we need to find solutions "out of the box", solutions that would use less staff and more programs. Thanks again. Before I came upon your post, I was trying to find out the uses for the API and how it would benefit our business.

How much did the API cost to run, I cannot understand its pricing structure as I do not know how much we would pull from their server in real terms.

I do agree that depending on the spend on an account that should allocate a X fee. If you were spending $20,000 on an campaign, then dont charge because the profit already far outweighs it.

May I pry and ask what techniques you have that will save time. I find that there is not enough skilled staff here in South Africa and we need to find solutions “out of the box”, solutions that would use less staff and more programs.

Thanks again.

]]> By: website design http://blog.merjis.com/2006/10/02/google-adwords-api-charges/comment-page-1/#comment-68695 website design Fri, 08 Aug 2008 13:12:28 +0000 http://blog.merjis.com/2006/10/02/googles-army-of-evil-monkeys-made-me-do-it/#comment-68695 Hello Nice Explation,, But Whatever I do with API , we can do with Adwrod editor,, sure some limitation is there with bulk upload. thanlks Hello

Nice Explation,, But Whatever I do with API , we can do with Adwrod editor,, sure some limitation is there with bulk upload.

thanlks

]]> By: Jeremy Chatfield http://blog.merjis.com/2006/10/02/google-adwords-api-charges/comment-page-1/#comment-29089 Jeremy Chatfield Mon, 10 Dec 2007 08:28:40 +0000 http://blog.merjis.com/2006/10/02/googles-army-of-evil-monkeys-made-me-do-it/#comment-29089 Hi, yeah, I should probably write up some more about this. There's costs and benefits to giving up the API. The main penalty is the difficulty of hourly monitoring and automated responses (e.g. spotting PR-lead responses that causes the daily or monthly budget to get blown in hours). I'm toying with resurrecting just the reporting system - but Google's reports are a pain, unless you sometimes crawl the entire account, ludicrously expensive via the API. There are some ways around the dreadful lack of bulksheet download or the cost of API-based crawling. You might want to look at the format of files saved from the AdWords Editor, for example... compressed XML. Suggest anything to you, hmm? Cheers, JeremyC. Hi, yeah, I should probably write up some more about this. There’s costs and benefits to giving up the API. The main penalty is the difficulty of hourly monitoring and automated responses (e.g. spotting PR-lead responses that causes the daily or monthly budget to get blown in hours). I’m toying with resurrecting just the reporting system – but Google’s reports are a pain, unless you sometimes crawl the entire account, ludicrously expensive via the API.

There are some ways around the dreadful lack of bulksheet download or the cost of API-based crawling. You might want to look at the format of files saved from the AdWords Editor, for example… compressed XML. Suggest anything to you, hmm?

Cheers, JeremyC.

]]> By: J-Chris http://blog.merjis.com/2006/10/02/google-adwords-api-charges/comment-page-1/#comment-28743 J-Chris Fri, 07 Dec 2007 18:03:34 +0000 http://blog.merjis.com/2006/10/02/googles-army-of-evil-monkeys-made-me-do-it/#comment-28743 Hi, Concerning Adwords fees, you wrote "As of July 12th, 2007, we’ve stopped paying for use of the AdWords API. We’ve found techniques that work for our customers, evading additional fees to Google. High-frequency of change users - well, it’s a custom development and hence zero rated. No fees." Could you give a hint about the technics you are currently using? Thanks Hi,

Concerning Adwords fees, you wrote “As of July 12th, 2007, we’ve stopped paying for use of the AdWords API. We’ve found techniques that work for our customers, evading additional fees to Google. High-frequency of change users – well, it’s a custom development and hence zero rated. No fees.”

Could you give a hint about the technics you are currently using?

Thanks

]]> By: Google, Disintermediation and Agencies | Merjis Search Marketing Blog http://blog.merjis.com/2006/10/02/google-adwords-api-charges/comment-page-1/#comment-5513 Google, Disintermediation and Agencies | Merjis Search Marketing Blog Sun, 06 May 2007 18:53:09 +0000 http://blog.merjis.com/2006/10/02/googles-army-of-evil-monkeys-made-me-do-it/#comment-5513 [...] Lijit showed up some slow burning questioning over the effect of AdWords API fees on John Battelle’s blog that I’d not clocked - it was in the period when my ADSL was barely functioning at all. It didn’t pick up on our much older article about why AdWords API fees are just a bad idea, bad even for Google. [...] [...] Lijit showed up some slow burning questioning over the effect of AdWords API fees on John Battelle’s blog that I’d not clocked – it was in the period when my ADSL was barely functioning at all. It didn’t pick up on our much older article about why AdWords API fees are just a bad idea, bad even for Google. [...]

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