Comments on: Google’s Evil Way with Content Match http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/ Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit Thu, 11 Mar 2010 23:01:18 +0000 http://wordpress.org/?v=2.5.1 By: Google - Doing Less Evil | Merjis Internet Marketing Blog http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-34695 Google - Doing Less Evil | Merjis Internet Marketing Blog Mon, 28 Jan 2008 15:39:17 +0000 http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-34695 [...] I frequently hold forth here that Google abuses the real source of its’ wealth - advertisers. The “Do No Evil” mantra is applied to users, but Google does horrible things to advertisers, remorselessly. After years of criticism from Richard Ball and me on the AdWords Help Forum, and joined more recently by other voices, Google is now advocating a different approach to the content network, one of Google’s main evils. [...] [...] I frequently hold forth here that Google abuses the real source of its’ wealth - advertisers. The “Do No Evil” mantra is applied to users, but Google does horrible things to advertisers, remorselessly. After years of criticism from Richard Ball and me on the AdWords Help Forum, and joined more recently by other voices, Google is now advocating a different approach to the content network, one of Google’s main evils. [...]

]]> By: The Twelve Ways of Click Fraud « Lonely Leaf™ http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-9128 The Twelve Ways of Click Fraud « Lonely Leaf™ Thu, 14 Jun 2007 09:10:57 +0000 http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-9128 [...] 12. The way that Google handles new accounts make me question their ethics. Many pitfalls for new accounts are outlined in this article http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/ including $ 5.00 minimum cost per click and initial set up including the content network. The content network is where the highest rates of fraud are reported. Since Google creates very little content, nearly the whole sub-area is AdSense accounts. It is those accounts in which the fraud lives and hides. AdWords does allow customizing of which sites your ads will be shown but only as an advanced feature. [...] [...] 12. The way that Google handles new accounts make me question their ethics. Many pitfalls for new accounts are outlined in this article http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/ including $ 5.00 minimum cost per click and initial set up including the content network. The content network is where the highest rates of fraud are reported. Since Google creates very little content, nearly the whole sub-area is AdSense accounts. It is those accounts in which the fraud lives and hides. AdWords does allow customizing of which sites your ads will be shown but only as an advanced feature. [...]

]]> By: The Twelve Ways of Click Fraud | Marketing Pilgrim http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-635 The Twelve Ways of Click Fraud | Marketing Pilgrim Thu, 14 Dec 2006 14:44:30 +0000 http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-635 [...]      12.  The way that Google handles new accounts make me question their ethics.  Many pitfalls for new accounts are outlined in this article http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/ including $ 5.00 minimum cost per click and initial set up including the content network.  The content network is where the highest rates of fraud are reported.  Since Google creates very little content, nearly the whole sub-area is AdSense accounts.  It is those accounts in which the fraud lives and hides.  AdWords does allow customizing of which sites your ads will be shown but only as an advanced feature.  [...] [...]      12.  The way that Google handles new accounts make me question their ethics.  Many pitfalls for new accounts are outlined in this article http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/ including $ 5.00 minimum cost per click and initial set up including the content network.  The content network is where the highest rates of fraud are reported.  Since Google creates very little content, nearly the whole sub-area is AdSense accounts.  It is those accounts in which the fraud lives and hides.  AdWords does allow customizing of which sites your ads will be shown but only as an advanced feature.  [...]

]]> By: Jim Bosco http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-205 Jim Bosco Sun, 03 Dec 2006 16:55:28 +0000 http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-205 Hello All, I would love to have a discussion about this very issue with anyone who's willing to participate via email, blog, or otherwise. I'm in the middle of a situation whereby I discovered that Yahoo has been running my Keyword Search ads on 3rd party websites. When I contacted them and told them that my account has "Content Match" turned off and those ads should NOT have run on this particular site, they said that the site was a partner of theirs and that the ad runs on that site where consistent with Yahoo's T&Cs. These ads run as the result of "navigation" and not search. In fact no keywords were involved. I have all the details that I would be happy to share with someone. I'm curious is I'm really wrong here and Yahoo is right, or if I have stumpled across something that is really quite a big deal. Please feel free to contact me via the email provided here or my website link. Many thanks. Jim Hello All, I would love to have a discussion about this very issue with anyone who’s willing to participate via email, blog, or otherwise. I’m in the middle of a situation whereby I discovered that Yahoo has been running my Keyword Search ads on 3rd party websites. When I contacted them and told them that my account has “Content Match” turned off and those ads should NOT have run on this particular site, they said that the site was a partner of theirs and that the ad runs on that site where consistent with Yahoo’s T&Cs.

These ads run as the result of “navigation” and not search. In fact no keywords were involved. I have all the details that I would be happy to share with someone. I’m curious is I’m really wrong here and Yahoo is right, or if I have stumpled across something that is really quite a big deal. Please feel free to contact me via the email provided here or my website link.

Many thanks.

Jim

]]> By: Chatfield Jeremy http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-18 Chatfield Jeremy Tue, 17 Oct 2006 11:18:27 +0000 http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-18 Hi Monica, and thanks. I use a bunch of resources. Favourites include Matt Cutts blog (Google SE Spam Buster), Search Engine Watch, Web Master World and the Nielsen-Norman Group; I've recently discovered the e-Marketing Talk Show, which has some interesting content. A lot of the rest comes from experiments we do, and thinking about stuff like the Nash Equilibrium, accessibility, micro-economics, Fitt's Law and marketing principles... We'll be publishing quite a bit about content match soon, as it is an area we've been investigating in depth recently. Hi Monica, and thanks. I use a bunch of resources. Favourites include Matt Cutts blog (Google SE Spam Buster), Search Engine Watch, Web Master World and the Nielsen-Norman Group; I’ve recently discovered the e-Marketing Talk Show, which has some interesting content. A lot of the rest comes from experiments we do, and thinking about stuff like the Nash Equilibrium, accessibility, micro-economics, Fitt’s Law and marketing principles… We’ll be publishing quite a bit about content match soon, as it is an area we’ve been investigating in depth recently.

]]> By: Monica http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-17 Monica Fri, 13 Oct 2006 14:30:11 +0000 http://blog.merjis.com/2006/10/04/googles-evil-way-with-content-match/#comment-17 Hi there. Good article. At my previous employer, we were unknowingly victim to a high CPC and content match, when I disabled content match we were still very high on the CPCs for a somewhat niche market. Now, I'm working in Search Engine Marketing and Opitimization for not only my company but also several of our clients. Can you point me toward any good resources (besides your blog and Apogee)? Any help you can offer is totally appreciated. Thanks in advance. Hi there. Good article. At my previous employer, we were unknowingly victim to a high CPC and content match, when I disabled content match we were still very high on the CPCs for a somewhat niche market.

Now, I’m working in Search Engine Marketing and Opitimization for not only my company but also several of our clients. Can you point me toward any good resources (besides your blog and Apogee)?

Any help you can offer is totally appreciated.

Thanks in advance.

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