Comments on: Improving Upon Google AdWords Training - Part 1 http://blog.merjis.com/2006/10/17/improving-upon-google-adwords-training-part-1/ Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit Thu, 28 Aug 2008 05:01:10 +0000 http://wordpress.org/?v=2.0.12-alpha by: James http://blog.merjis.com/2006/10/17/improving-upon-google-adwords-training-part-1/#comment-22 Thu, 19 Oct 2006 06:06:37 +0000 http://blog.merjis.com/2006/10/17/improving-upon-google-adwords-training-part-1/#comment-22 Jeremy, I'm honestly convinced you know more about AdWords than the people at Google. The Adwords system is a monster that not many can completely grasp but you seem to come fairly close. I've noticed a few of the quiz errors as well. Jeremy, I’m honestly convinced you know more about AdWords than the people at Google. The Adwords system is a monster that not many can completely grasp but you seem to come fairly close.

I’ve noticed a few of the quiz errors as well.

]]> by: Chatfield Jeremy http://blog.merjis.com/2006/10/17/improving-upon-google-adwords-training-part-1/#comment-21 Wed, 18 Oct 2006 13:49:58 +0000 http://blog.merjis.com/2006/10/17/improving-upon-google-adwords-training-part-1/#comment-21 Hi Ian and Rich (I know these guys from the <a href="http://groups.google.com/group/adwords-help?hl=en" rel="nofollow" rel="nofollow">AdWords Help Forum</a>). Thanks for the comments. I've been looking at the AdWords Learning Center for a <a href="http://merjis.com/courses" rel="nofollow">course we're offering on paid search</a>. I'll type up the further problems as quickly as I can! We've been working on some other research with <a href="http://merjis.com/content_match_improvement" rel="nofollow">content match improvement</a> and there have been some other experiments that shed some light on the AdWords Quality Score... So I'm not sure yet what the next article will be! I think that the Content Match work offers some pretty dynamite insight. Hi Ian and Rich (I know these guys from the AdWords Help Forum). Thanks for the comments. I’ve been looking at the AdWords Learning Center for a course we’re offering on paid search. I’ll type up the further problems as quickly as I can! We’ve been working on some other research with content match improvement and there have been some other experiments that shed some light on the AdWords Quality Score… So I’m not sure yet what the next article will be! I think that the Content Match work offers some pretty dynamite insight.

]]> by: Rich http://blog.merjis.com/2006/10/17/improving-upon-google-adwords-training-part-1/#comment-20 Wed, 18 Oct 2006 13:00:48 +0000 http://blog.merjis.com/2006/10/17/improving-upon-google-adwords-training-part-1/#comment-20 Nice detective work, Professor Chatfield! Google should hire Merjis to audit the quizzes. Seems to be a lack of Quality Control. Whenever the AdWords system changes, they should go back and check all of the quiz answers. Clearly, that's a big task with the frequent changes. As you've noted above, changes like the introduction of site-targeting change some of the answers. Same with Starter Edition. Many questions almost need a qualifier like, "Not considering site-targeted campaigns or the Starter Edition, blah blah..." Your comments about the content network distribution for section 1c are spot on. I haven't looked at these quizzes in awhile. When I just read question 4 again, after having run many ad campaigns, the first answer "Advertisers should write different ads for search and content properties" did, indeed, seem like the correct one. While "It is not necessary for advertisers to write different ads for search and content properties" is true, it is not *as* true as the first answer. ;-) Nice detective work, Professor Chatfield! Google should hire Merjis to audit the quizzes. Seems to be a lack of Quality Control. Whenever the AdWords system changes, they should go back and check all of the quiz answers. Clearly, that’s a big task with the frequent changes. As you’ve noted above, changes like the introduction of site-targeting change some of the answers. Same with Starter Edition. Many questions almost need a qualifier like, “Not considering site-targeted campaigns or the Starter Edition, blah blah…”

Your comments about the content network distribution for section 1c are spot on. I haven’t looked at these quizzes in awhile. When I just read question 4 again, after having run many ad campaigns, the first answer “Advertisers should write different ads for search and content properties” did, indeed, seem like the correct one. While “It is not necessary for advertisers to write different ads for search and content properties” is true, it is not *as* true as the first answer. ;-)

]]> by: Ian Feavearyear http://blog.merjis.com/2006/10/17/improving-upon-google-adwords-training-part-1/#comment-19 Tue, 17 Oct 2006 22:02:00 +0000 http://blog.merjis.com/2006/10/17/improving-upon-google-adwords-training-part-1/#comment-19 Great Jeremy, excellent stuff! Can't wait for the rest! Great Jeremy, excellent stuff! Can’t wait for the rest!

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