http://blog.merjis.com/2006/10/19/someone-else-is-annoyed-by-googles-duplicity/ Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit Thu, 28 Aug 2008 04:55:41 +0000 http://wordpress.org/?v=2.0.12-alpha http://blog.merjis.com/2006/10/19/someone-else-is-annoyed-by-googles-duplicity/#comment-26 Tue, 24 Oct 2006 07:23:09 +0000 http://blog.merjis.com/2006/10/19/someone-else-is-annoyed-by-googles-duplicity/#comment-26 Hi Dave - the problem is made worse by Google enabling Content Match as a default. New advertisers tend to have poorly focused keywords and adverts, and are often not aware of how to monitor performance or manage it. Exposing these advertisers, by default, to the most hazardous targeting system, is abusing the ignorance of new advertisers and encourages the construction of AdWords arbitrage sites and other less than ethical behaviour. These advertisers are unlikely to know how to detect a problem or what to do about it to protect themselves or to recover costs. Hi Dave - the problem is made worse by Google enabling Content Match as a default. New advertisers tend to have poorly focused keywords and adverts, and are often not aware of how to monitor performance or manage it. Exposing these advertisers, by default, to the most hazardous targeting system, is abusing the ignorance of new advertisers and encourages the construction of AdWords arbitrage sites and other less than ethical behaviour. These advertisers are unlikely to know how to detect a problem or what to do about it to protect themselves or to recover costs.

]]> http://blog.merjis.com/2006/10/19/someone-else-is-annoyed-by-googles-duplicity/#comment-25 Tue, 24 Oct 2006 06:12:29 +0000 http://blog.merjis.com/2006/10/19/someone-else-is-annoyed-by-googles-duplicity/#comment-25 You could call these sites 'spad' sites (SPamAD). The guy is right though. Only when enough people complain and the media starts grumbling will Google/Yahoo et al apply their own rules and close down these affiliates. You could call these sites ’spad’ sites (SPamAD). The guy is right though. Only when enough people complain and the media starts grumbling will Google/Yahoo et al apply their own rules and close down these affiliates.

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