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Someone else is annoyed by Google’s duplicity

A YouTube Video Critique of AdWords Arbitrage shows some great examples of just why this is so damaging:

"Someone else is annoyed by Google’s duplicity" was published on October 19th, 2006 and is listed in marketing, google, adwords.

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Someone else is annoyed by Google’s duplicity: 2 Comments

  1. Dave B wrote,

    You could call these sites ’spad’ sites (SPamAD). The guy is right though. Only when enough people complain and the media starts grumbling will Google/Yahoo et al apply their own rules and close down these affiliates.

    Link | October 24th, 2006 at 7:12 am

  2. Jeremy Chatfield wrote,

    Hi Dave - the problem is made worse by Google enabling Content Match as a default. New advertisers tend to have poorly focused keywords and adverts, and are often not aware of how to monitor performance or manage it. Exposing these advertisers, by default, to the most hazardous targeting system, is abusing the ignorance of new advertisers and encourages the construction of AdWords arbitrage sites and other less than ethical behaviour. These advertisers are unlikely to know how to detect a problem or what to do about it to protect themselves or to recover costs.

    Link | October 24th, 2006 at 8:23 am

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