Comments on: Misleading advertising by Precision Marketing, perhaps. http://blog.merjis.com/2006/11/07/misleading-advertising-by-precision-marketing-perhaps/ Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit Thu, 28 Aug 2008 04:58:36 +0000 http://wordpress.org/?v=2.0.12-alpha by: Matt | affiliate internet marketing tip http://blog.merjis.com/2006/11/07/misleading-advertising-by-precision-marketing-perhaps/#comment-38509 Tue, 26 Feb 2008 05:06:06 +0000 http://blog.merjis.com/2006/11/07/misleading-advertising-by-precision-marketing-perhaps/#comment-38509 mis interpretation and double meanings can really affect CTR! The challenge even gets larger when you are dealing with different languages, slang and dialect...Great post! Regards-Matt mis interpretation and double meanings can really affect CTR! The challenge even gets larger when you are dealing with different languages, slang and dialect…Great post!

Regards-Matt

]]> by: Michael Silvester http://blog.merjis.com/2006/11/07/misleading-advertising-by-precision-marketing-perhaps/#comment-28306 Wed, 05 Dec 2007 04:52:06 +0000 http://blog.merjis.com/2006/11/07/misleading-advertising-by-precision-marketing-perhaps/#comment-28306 Hi Mate, Great post...by the way I love you blogs theme. Take Care, Michael Silvester Hi Mate,

Great post…by the way I love
you blogs theme.

Take Care,

Michael Silvester

]]> by: Jeremy Chatfield http://blog.merjis.com/2006/11/07/misleading-advertising-by-precision-marketing-perhaps/#comment-22742 Sat, 10 Nov 2007 10:35:33 +0000 http://blog.merjis.com/2006/11/07/misleading-advertising-by-precision-marketing-perhaps/#comment-22742 Hi Geoff - yes, you've got it. If you have a keyword like "cheap holidays", exact matched, and then your advert says "Cheap Holidays In Cancun", you've selected a subsegment, probably closer to decision making in the buying process, who have considered or would consider Cancun. So the CTR will usually be lower than a more general advert, but you may have a higher conversion rate - especially if your site only offers holidays in Cancun :) The tradeoff between reduced CTR and increased ROAS... well you normally have to try it and see what you can get. Sometimes it is worth while, and other times, the AvCPC to even appear is far too high to sustain reasonable ROAS and make more profit. Hi Geoff - yes, you’ve got it. If you have a keyword like “cheap holidays”, exact matched, and then your advert says “Cheap Holidays In Cancun”, you’ve selected a subsegment, probably closer to decision making in the buying process, who have considered or would consider Cancun. So the CTR will usually be lower than a more general advert, but you may have a higher conversion rate - especially if your site only offers holidays in Cancun :)

The tradeoff between reduced CTR and increased ROAS… well you normally have to try it and see what you can get. Sometimes it is worth while, and other times, the AvCPC to even appear is far too high to sustain reasonable ROAS and make more profit.

]]> by: Geoff Dodd http://blog.merjis.com/2006/11/07/misleading-advertising-by-precision-marketing-perhaps/#comment-22677 Sat, 10 Nov 2007 04:24:59 +0000 http://blog.merjis.com/2006/11/07/misleading-advertising-by-precision-marketing-perhaps/#comment-22677 You said 'segment selection with the advert copy.' Do you mean by this, addressing a target group, like.. 'New York lawyers!' in a heading? Thanks in anticipation. I enjoy your writing. You said ’segment selection with the advert copy.’ Do you mean by this, addressing a target group, like.. ‘New York lawyers!’ in a heading? Thanks in anticipation. I enjoy your writing.

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