Comments on: Google indirectly promotes click fraud http://blog.merjis.com/2006/11/18/google-indirectly-promotes-click-fraud/ Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit Thu, 28 Aug 2008 04:53:04 +0000 http://wordpress.org/?v=2.0.12-alpha by: Jeremy Chatfield http://blog.merjis.com/2006/11/18/google-indirectly-promotes-click-fraud/#comment-138 Mon, 20 Nov 2006 17:18:58 +0000 http://blog.merjis.com/2006/11/18/google-indirectly-promotes-click-fraud/#comment-138 Hi James Good suggestion, but for one teensy flaw... Google offers no mechanism to select from such a virtuous group. :) Ratings - the nature of the industry is against doing something like that. It's extra work. It is sharing a competitive advantage - I haven't offered a list of all the sites we exclude. What's in it for me? Access to your dubious list? What if you include some good sites to prevent me from getting on them? This is a nasty, intricate problem. I think there's paths for larger advertisers, that limit the downsides sufficiently that they can effectively use contextual search. But it requires a chunk of knowhow :) Small advertisers - limit the budget for now. That's all you can sensibly do. Hi James

Good suggestion, but for one teensy flaw… Google offers no mechanism to select from such a virtuous group. :)

Ratings - the nature of the industry is against doing something like that. It’s extra work. It is sharing a competitive advantage - I haven’t offered a list of all the sites we exclude. What’s in it for me? Access to your dubious list? What if you include some good sites to prevent me from getting on them?

This is a nasty, intricate problem. I think there’s paths for larger advertisers, that limit the downsides sufficiently that they can effectively use contextual search. But it requires a chunk of knowhow :) Small advertisers - limit the budget for now. That’s all you can sensibly do.

]]> by: James http://blog.merjis.com/2006/11/18/google-indirectly-promotes-click-fraud/#comment-135 Sun, 19 Nov 2006 23:12:59 +0000 http://blog.merjis.com/2006/11/18/google-indirectly-promotes-click-fraud/#comment-135 Jeremy, how about forming a network of sites that verifiably agree to a set of publishing standards as regards AdSense and the like? Perhaps something like a Better Business Bureau whereby the participating publishers receive ratings based upon standards and advertiser feedback. Maybe this is something Google would be interested in? As is now, there is no way Google's content network will survive the ever increasing amount of fraud. The internet is still growing and a certain percentage of people coming online daily are catching on to and seeking to exploit the MFA ruse. Do you think some sort of publisher rating system may be the answer? Jeremy, how about forming a network of sites that verifiably agree to a set of publishing standards as regards AdSense and the like?

Perhaps something like a Better Business Bureau whereby the participating publishers receive ratings based upon standards and advertiser feedback. Maybe this is something Google would be interested in?

As is now, there is no way Google’s content network will survive the ever increasing amount of fraud. The internet is still growing and a certain percentage of people coming online daily are catching on to and seeking to exploit the MFA ruse.

Do you think some sort of publisher rating system may be the answer?

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