Comments on: Google AdWords Editorial Review - Hazards and Workrounds http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/ Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit Wed, 10 Mar 2010 00:00:52 +0000 http://wordpress.org/?v=2.5.1 By: Ben@OptimalHealthTrueBeauty.com http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-136720 Ben@OptimalHealthTrueBeauty.com Tue, 05 May 2009 18:23:26 +0000 http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-136720 I was finally coming to the realization that I was being impatient when I found this page and solidified that view. Google MANY has issues with this service - don't get me wrong - but we have to consider that they are allowing us to advertise on a great search engine at a very reasonable cost. As it turns out, when I logged into my account after reading this, my ad had run to my budget for the day. Thanks. I was finally coming to the realization that I was being impatient when I found this page and solidified that view. Google MANY has issues with this service - don’t get me wrong - but we have to consider that they are allowing us to advertise on a great search engine at a very reasonable cost. As it turns out, when I logged into my account after reading this, my ad had run to my budget for the day. Thanks.

]]> By: Is AdWords Search History Permutation Fraudulent? | Merjis Internet Marketing Blog http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-40768 Is AdWords Search History Permutation Fraudulent? | Merjis Internet Marketing Blog Tue, 18 Mar 2008 23:53:39 +0000 http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-40768 [...] For small advertisers, the volume of data needed to make techniques like SPSA and Taguchi work, are hard to achieve and pay for, and subject to a lot of statistical noise caused by uncontrolled and/or unmeasured factors such as seasonality, market price fluctuations, confidence, organic search results, press releases, Google’s changing policies and procedures, the Editorial Review process, trademarking protection, and so on. Mostly I rely on techniques that appear to work in general cases, with tuning when enough historical records are established. [...] [...] For small advertisers, the volume of data needed to make techniques like SPSA and Taguchi work, are hard to achieve and pay for, and subject to a lot of statistical noise caused by uncontrolled and/or unmeasured factors such as seasonality, market price fluctuations, confidence, organic search results, press releases, Google’s changing policies and procedures, the Editorial Review process, trademarking protection, and so on. Mostly I rely on techniques that appear to work in general cases, with tuning when enough historical records are established. [...]

]]> By: Jeremy Chatfield http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-40129 Jeremy Chatfield Tue, 11 Mar 2008 13:09:39 +0000 http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-40129 Hi Dave, Yes - sounds like Editorial Review. Also sounds like a characteristic problem with new advertisers - you may have excessively broad keywords, and insufficiently precise adverts and landing pages. Hi Dave,

Yes - sounds like Editorial Review. Also sounds like a characteristic problem with new advertisers - you may have excessively broad keywords, and insufficiently precise adverts and landing pages.

]]> By: Dave http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-40113 Dave Tue, 11 Mar 2008 09:02:14 +0000 http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-40113 Hi Jeremy, This is a very interesting article, and we will probably contact you soon with a couple of queries. For now though, just a quick question - we opened an AdWords account on Friday but our ads are yet to be shown. It says for each keyword that we have "Reached and Exceeded" our daily budget. Now, our daily budget has been £50 since we started, and we've not even had an impression yet. Is this because of the review process? Thanks, Dave Hi Jeremy,

This is a very interesting article, and we will probably contact you soon with a couple of queries.

For now though, just a quick question - we opened an AdWords account on Friday but our ads are yet to be shown. It says for each keyword that we have “Reached and Exceeded” our daily budget. Now, our daily budget has been £50 since we started, and we’ve not even had an impression yet. Is this because of the review process?

Thanks,

Dave

]]> By: Click Fraud, Google AdWords and gclid | Merjis Search Marketing Blog http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-11562 Click Fraud, Google AdWords and gclid | Merjis Search Marketing Blog Mon, 16 Jul 2007 12:10:12 +0000 http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-11562 [...] Note that this is yet another way to identify Editorial Review related visits to your web site (something that most web analytics packages fail to identify - but are incredibly useful to know). If you use a macro, such as “{keyword}” or “{creative}”, then those are not substituted by the real value, as would be the case if the advert was being shown. Additionally, a gclid tag is not added to editorial review visits. Note this carefully - we have come across some sites where the addition of the gclid tag can cause the site to fail with a 404 (page not found). Because Google’s detection systems do not add the gclid tag, they will gleefully direct hundreds of dollars of spend to the site, with very little likelihood of conversion. The only ways that you can find out if this affects you is manually browse to the destination URL you use, appending a gclid parameter, or to click on one of your own adverts, in real search. Clicking in the AdWords User Interface to check, is no confirmation that the gclid is harmless to your site. [...] [...] Note that this is yet another way to identify Editorial Review related visits to your web site (something that most web analytics packages fail to identify - but are incredibly useful to know). If you use a macro, such as “{keyword}” or “{creative}”, then those are not substituted by the real value, as would be the case if the advert was being shown. Additionally, a gclid tag is not added to editorial review visits. Note this carefully - we have come across some sites where the addition of the gclid tag can cause the site to fail with a 404 (page not found). Because Google’s detection systems do not add the gclid tag, they will gleefully direct hundreds of dollars of spend to the site, with very little likelihood of conversion. The only ways that you can find out if this affects you is manually browse to the destination URL you use, appending a gclid parameter, or to click on one of your own adverts, in real search. Clicking in the AdWords User Interface to check, is no confirmation that the gclid is harmless to your site. [...]

]]> By: Jeremy Chatfield http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-1976 Jeremy Chatfield Tue, 09 Jan 2007 16:43:14 +0000 http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-1976 Hi Mark, and thanks for your nice comments. I'll email you directly. Hi Mark, and thanks for your nice comments. I’ll email you directly.

]]> By: Mark O'Day http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-1862 Mark O'Day Fri, 05 Jan 2007 19:27:34 +0000 http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-1862 Hello,enjoyed your column.My question is twofold.First,I'm considering a site specific site Adword campaign for a drumbook and playalong,Is this a good idea in your opionion?Secondly,I no nothing about Adwords and am quite overwhelmed trying to understand CPC and the like,where should I start? Thanks Mark Hello,enjoyed your column.My question is twofold.First,I’m considering
a site specific site Adword campaign for a drumbook and playalong,Is
this a good idea in your opionion?Secondly,I no nothing about Adwords
and am quite overwhelmed trying to understand CPC and the like,where
should I start? Thanks Mark

]]> By: » From Got Ads Blog - Advertiser Frustration with Google Quality Score - The Internet Marketing News Blog http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-263 » From Got Ads Blog - Advertiser Frustration with Google Quality Score - The Internet Marketing News Blog Fri, 08 Dec 2006 16:14:17 +0000 http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-263 [...] Jeremy knows A LOT about Google AdWords, he does a lot of advertising for clients, and he’s extremely knowledgeable about the API. He has posted extensively on dealing with Google’s editorial reviews and dealing with click fraud. [...] [...] Jeremy knows A LOT about Google AdWords, he does a lot of advertising for clients, and he’s extremely knowledgeable about the API. He has posted extensively on dealing with Google’s editorial reviews and dealing with click fraud. [...]

]]> By: Jeremy Chatfield http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-212 Jeremy Chatfield Mon, 04 Dec 2006 17:38:17 +0000 http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-212 Hi Swede, If you have to change the destination URL, you've got a problem as you'll need to wait for a review to complete. If you're just improving the adverts, then the "normal" technique of adding a new advert and waiting for that to pass before you delete the old advert, will work. There is a special process, which should be rarely used - known as the expedited review, which granted by Google support staff a few times a year if you desperately need it. It is not for casual use on every change, though. Abuse it and you lose the right - so I'm told. We've never been refused, but we use it only in very special conditions - perhaps a couple of times per year on a major account, such as for a whole account advert revision for new prices or a significant campaign for a newly emerged promotion. Hi Swede,

If you have to change the destination URL, you’ve got a problem as you’ll need to wait for a review to complete.

If you’re just improving the adverts, then the “normal” technique of adding a new advert and waiting for that to pass before you delete the old advert, will work.

There is a special process, which should be rarely used - known as the expedited review, which granted by Google support staff a few times a year if you desperately need it. It is not for casual use on every change, though. Abuse it and you lose the right - so I’m told. We’ve never been refused, but we use it only in very special conditions - perhaps a couple of times per year on a major account, such as for a whole account advert revision for new prices or a significant campaign for a newly emerged promotion.

]]> By: swede http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-210 swede Mon, 04 Dec 2006 16:44:24 +0000 http://blog.merjis.com/2006/11/21/google-adwords-editorial-review-hazards-and-workrounds/#comment-210 always appreciate the substance of your posts jeremy. what do you do if you absolutely must use the content network and need to make a change- how do you lessen the downtime? always appreciate the substance of your posts jeremy. what do you do if you absolutely must use the content network and need to make a change- how do you lessen the downtime?

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