The Economist quotes Eric Schmidt talking about Adland’s test tube, on UK advertisers being at the leading edge. The Economist is one of my favourite magazines, along with New Scientist and the stimulating Harvard Business Review.
There’s surely some mistake, though. If the UK is such a leading edge and buzzing place, why do all the tests of new advertising seem to occur in the USA?
An example from Google? Google’s Website Optimiser Beta only allows companies with a US phone number to sign up (thank goodness for Vonage and Skype international point of presence). If you put the country code (+44) in the form, you are denied access to the Beta signup for failing to give a valid phone number; US phones only allowed.
