Effective Internet Marketing Strategy and Tactics Through Test

Google Announces Content Match Training Improvements

Published on December 21st, 2006 by Jeremy Chatfield

New guidance from Google has been released today, on a temporary site, offering more information about the effective use of content match (WARNING: opens in new window – see below). We’ll be reviewing the content over the next few days, and giving Google some frank feedback.

First and most obvious problem that it resizes windows in which you click. In the era before tabbed browsers were popular, this was horrible but not vile. Now? FireFox and MSIE7 both offer tabbed browsing. Resizing my window is simply not acceptable behaviour for a guest in my tabs. My second niggle is that I much prefer text. I stopped having people read to me before I started High School. I understand that some people like to be read at, but I want text that I can download and read in plane or on train.

See this guide about opening new windows if you really have to resize or do other new-window stuff.

Also note that Rich@Apogee has done a lot more to review the presentation. Hey, you release stuff at gone midnight my time and I have to visit a client as soon as a I wake? Richard Ball and I tend to come from a similar perspective on Content Match, perhaps because we are volunteer assistants for the AdWords Help forum, where a lot of Content Match criticism comes up.

"Google Announces Content Match Training Improvements" was published on December 21st, 2006 and is listed in adwords, content match, conversion, google, internet strategy, training.

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Google Announces Content Match Training Improvements: 1 Comment

  1. rich wrote,

    Ouch, that’s horrible.

    I was about to ask if the green spinner ever stops going round. Well, it does eventually, and then you get some woman reading aloud at full volume. I hit ⌘+W quite quickly after that.

    Rich.

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