Archive for January, 2007

• Click Fraud Buzz Will Grind On

  What is click fraud? Is it right that the search engines really define the industry meaning of click fraud? What if the search engines are complicit in reducing advertising ROI? What oversight exists? Could an advertiser or agency tell, or do anything about it?

  January 26th, 2007

• Merjis AdWords Toolkit 2.8.0 released - supports API version 8

  Actually this has been sitting around in my queue for quite a while. Google announced version 8 “sneak peek” release of the AdWords API back in December. For some reason I’ve been kicked off the AdWords API newsgroup. It might just have been a technical problem, but I had also been posting […]

  January 5th, 2007