Archive for May, 2007

• Turning visitors into buyers - whose shoes do you wear?

  Chances are, if you are reading this, you’ve got a problem with turning site visitors into buyers. You’ve probably made one big mistake… It’s common, and almost all sites suffer from this to a greater or lesser extent. It affects shops, banks, consultants and pretty much everything that anyone tries to sell… And it seems […]

  May 29th, 2007

• Trademarks and Google AdWords

  Brand owners can use their trademarked names in several ways with Google’s AdWords paid search, for competitive advantage. Control over trademarked names is offered at two levels.

  Worldwide, by country, a brand owner can protect their brand name in AdWords adverts.
  Outside North America (US and Canada), trademark holders can also control which AdWords accounts […]

  May 25th, 2007

• Windows drives me nuts

  I had a high priority task to get done, and took over an hour to log in. I have an active AntiVirus package for my Windows system. It detected nothing recently. Was I a rare victim of a Day Zero attack?
  Particularly vexatious is that the screen saver keeps running. As you are trying to […]

  May 9th, 2007

• Google Analytics revised

  There’s a revised version of Google Analytics being rolled out. Looks like it has some cool features. Still no sign of an API in the online presentation to the new Google Analytics interface and features, so automating AdWords activity requires using yet another performance measurement system (e.g. Google AdWords Conversion Tracking).
  There’s an increased interaction […]

  May 9th, 2007

• FeedBurner, YUI, Lijit

  Frequent visitors will note that this blog is now using a raw YUI template for WordPress. I’ll play with colours and styles, at some point - or more likely ask one of our graphics guys to sweeten it up some. We’ve also added FeedBurner Flares, to add email, Delicious, Digg and Technorati references. Search is […]

  May 6th, 2007