There’s a revised version of Google Analytics being rolled out. Looks like it has some cool features. Still no sign of an API in the online presentation to the new Google Analytics interface and features, so automating AdWords activity requires using yet another performance measurement system (e.g. Google AdWords Conversion Tracking).
There’s an increased interaction with AdWords data, with cost information being nicely embedded. I can see some stuff I’ll want to dig into. The Landing Page analysis looks really helpful, for example - possibly complementing or drawing on the experience from Google Website Optimiser?
