Archive for July, 2007

• Google is destroying the web!

  Adam Lasnik, Google’s missionary to the heathens, fired up to convince webmasters to use links only if they fit the citation model, wrote a few months ago that he and Matt joked that people are often bragging they have an undetectable technique to raise rank. The interview (second link in this paragraph, to Stone Temple) […]

  July 30th, 2007

• Work/life balance: Making time for floods.

  This view looks out over the field to the southwest of the house. The far line of trees, on the near horizon, marks the normal far edge of the river, which is usually about 10 to 20 metres (30 to 60 feet) wide. The visible water here averages about 1 metre (3 feet) deep, […]

  July 23rd, 2007

• Click Fraud, Google AdWords and gclid

  A tardy response to Matt Cutts posting and Shuman Ghosemajumder’s joining in the debate… I don’t see some important stuff in Google’s approach to this issue. Maybe I’m selectively vision impaired. Or maybe I read too many other reports about naughtiness on the net.
  New (2008-03)! Google Blog article on click fraud forensics.
  And newer! Richard […]

  July 16th, 2007

• AdWords Dynamic Keyword Insertion (DKI)

  Click Through Rate, abbreviated as CTR, is a crucial factor in AdWords advertising. Improve the CTR and you can perversely reduce the cost per click. With a high enough CTR, you can achieve the high prize on AdWords, of position 1 at a $0.01 per click. You can’t achieve this for every keyword, however, or […]

  July 9th, 2007