Comments on: Google Top Position Pricing Motivational Analysis http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/ Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit Thu, 28 Aug 2008 19:20:07 +0000 http://wordpress.org/?v=2.0.12-alpha by: Dan http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-19302 Tue, 09 Oct 2007 08:04:07 +0000 http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-19302 this could certainly help small advertisers who are targeting non-branding keywords specific for their service/product... as it helps reduce irrelevant advertisers. I've experienced this very clearly, and it has been a breathe of fresh air not to see these irrelevant advertisers hogging the top placement. this could certainly help small advertisers who are targeting non-branding keywords specific for their service/product… as it helps reduce irrelevant advertisers. I’ve experienced this very clearly, and it has been a breathe of fresh air not to see these irrelevant advertisers hogging the top placement.

]]> by: Affiliates and Top Position | Merjis Internet Marketing Blog http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-15290 Tue, 28 Aug 2007 09:13:51 +0000 http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-15290 [...] I was uncertain what effect the new algorithm changes would have on affiliates. I think I’ve now uncovered what is happening. If you aren’t an affiliate, or don’t run affiliates, this may appear to be of little interest. Bear with me, I think it illuminates some important principles with AdWords. [...] […] I was uncertain what effect the new algorithm changes would have on affiliates. I think I’ve now uncovered what is happening. If you aren’t an affiliate, or don’t run affiliates, this may appear to be of little interest. Bear with me, I think it illuminates some important principles with AdWords. […]

]]> by: Jeremy Chatfield http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-14490 Sat, 18 Aug 2007 16:42:03 +0000 http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-14490 My next article on this topic looks at the effects, assuming that Google is using similar techniques to those used in the right hand panel. It's effectively a second auction, within the auction. As the German guy says, it *could* raise relevance, but the main effect is not increased relevance - it is increased revenue. Another article that I have in mind is about the conditions ins which Broad Match damages relevance... But yields great revenue for Google. Cheers, JeremyC. My next article on this topic looks at the effects, assuming that Google is using similar techniques to those used in the right hand panel. It’s effectively a second auction, within the auction. As the German guy says, it *could* raise relevance, but the main effect is not increased relevance - it is increased revenue.

Another article that I have in mind is about the conditions ins which Broad Match damages relevance… But yields great revenue for Google.

Cheers, JeremyC.

]]> by: Neue Adwords Ranking Formel: Motivation und Auswirkungen | marketing2null.de http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-14139 Tue, 14 Aug 2007 07:07:31 +0000 http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-14139 [...] Genau diese Schwachstelle wird nun behoben, indem auch für die Top-Positionen das Gebot und der Qualitätsfaktor genutzt wird, um die Positionierung zu determinieren. In verschiedenen anderen Beiträgen (z.B. Merjis Internet Marketing Blog, PPC Blog) war zu lesen, die Maßnahme von Google würde die Qualität der Sponsored Links beeinträchtigen, da man sich jetzt nach vorne kaufen könne. Auch wenn es nicht auf Anhieb einleuchtend erscheint, aber genau dies wird meiner Einschätzung nach dazu führen, dass die Relevanz der Anzeigen tatsächlich steigt. [...] […] Genau diese Schwachstelle wird nun behoben, indem auch für die Top-Positionen das Gebot und der Qualitätsfaktor genutzt wird, um die Positionierung zu determinieren. In verschiedenen anderen Beiträgen (z.B. Merjis Internet Marketing Blog, PPC Blog) war zu lesen, die Maßnahme von Google würde die Qualität der Sponsored Links beeinträchtigen, da man sich jetzt nach vorne kaufen könne. Auch wenn es nicht auf Anhieb einleuchtend erscheint, aber genau dies wird meiner Einschätzung nach dazu führen, dass die Relevanz der Anzeigen tatsächlich steigt. […]

]]> by: Steve http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-13853 Thu, 09 Aug 2007 20:58:53 +0000 http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-13853 So basically... Those with more money, get better placement.. I dont get it, how is this an improvement or am I reading into this wrong ? So basically…

Those with more money, get better placement..

I dont get it, how is this an improvement or am I reading into this wrong ?

]]> by: markus941 http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-13847 Thu, 09 Aug 2007 16:03:32 +0000 http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-13847 I don't buy the spin for a moment. To me the motivation sounds like "we need to hit revenue targets for the quarter" more than anything else. I don’t buy the spin for a moment. To me the motivation sounds like “we need to hit revenue targets for the quarter” more than anything else.

]]> by: Andrew Holladay http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-13844 Thu, 09 Aug 2007 14:22:05 +0000 http://blog.merjis.com/2007/08/09/google-top-position-pricing-motivational-analysis/#comment-13844 Bingo. Its also my experience that many large brands spend small parts of their budgets to drive the majority of the clicks and revenues at ridiculous ROIs. This "may" seem trivial, but when those previous .05 cpcs go up to .10, overall ROI numbers will plummet. Agencies tied to ROI goals set in last year's contract will feel this hard. Bingo. Its also my experience that many large brands spend small parts of their budgets to drive the majority of the clicks and revenues at ridiculous ROIs. This “may” seem trivial, but when those previous .05 cpcs go up to .10, overall ROI numbers will plummet. Agencies tied to ROI goals set in last year’s contract will feel this hard.

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