IMO, this is a fairly slow way to build traffic, and would be best used for non-brand searches. You can certainly find repeated low cost converting sites this way. Well done.

I suspect that you need to be quite careful with keywords and negative keywords, when you build like this. And, of course, the adverts are often very different in appeal and the landing page may be different from that used for keyword search… At some point I’ll try to write up something useful about this :)

Thanks for your helpful comment, JeremyC.

Next, if the conversion is still a -ve ROI after say 1000 clicks (Only cost $10), I may still redirect the clicks to a different landing page to either build list, or in some cases do an PPC “arbitrage” just to see if it I can still benefit from the traffic.

You posts are always very insightful, I’m very impressed. Thanks for sharing.

Hans Chee
www.ppc2020.com

I now understand why the AdWords team has chosen to ignore the Google mission statement. They……

Time limited campaigns, such as special offers, need a lot of special activity, very much not covered by the AdWords Learning Center, and usually more expensive to manage than a normal AdWords long duration campaign. If you don’t want to waste the advertising budget, then at least pay for advice from someone that has put together some short period campaigns.

Cheers, JeremyC.

C