Archive for September, 2007

• Google Bowling And Identity

  Reducing the search engine ranking of competitors, known as “Google Bowling”, is getting some air time. A brief summary article “8 Ways a Competitor Can Sabotage Your Site” describes some techniques that can damage rank and steal or reduce traffic to a site. Of the eight techniques described, seven depend on weak identity online, and […]

  September 17th, 2007

• Anatomy of a Web Spam Attack

  We’ve recently watched spammers at work, from initial contact through to dropping a litter trail across a site. This is on one of our own sites, rather than a client site, so we’re happy to share what we’ve seen. Because this activity doesn’t involve client data, and is clearly activity that is not intended to […]

  September 9th, 2007

• Definitions: CPA

  Various of our clients have different performance targets for paid search, evolved because of the different ways in which they can or want to measure performance. For paid search, the most common performance measurements that we see are CPA, ROAS and ROI. This article addresses CPA, the Cost Per Action.
  CPA - Cost Per Action
  CPA, […]

  September 3rd, 2007