Comments on: Google – Doing Less Evil http://blog.merjis.com/2008/01/28/google-doing-less-evil/ Effective Internet Marketing Strategy and Tactics Through Test Mon, 06 Feb 2012 19:16:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jeremy Chatfield http://blog.merjis.com/2008/01/28/google-doing-less-evil/comment-page-1/#comment-38261 Jeremy Chatfield Sat, 23 Feb 2008 17:29:52 +0000 http://blog.merjis.com/2008/01/28/google-doing-less-evil/#comment-38261 Hi Michael, If there are two or more adverts, with the "Edit Settings" for Advert serving set to "rotate", and one or more adverts are not collecting impressions, the cause is usually that Google has not editorially reviewed the underserved advert(s). We monitor advert serving - any significant discrepancy like this should be resolved by asking your Google account management team to review the adverts. I can only speculate as to the reasons, but my guess would be that your impression rate is fairly low, and the budget is low, so the second and subsequent adverts are too low on the priority list for editorial review to be completed. That's purely a guess, though. Hi Michael,

If there are two or more adverts, with the “Edit Settings” for Advert serving set to “rotate”, and one or more adverts are not collecting impressions, the cause is usually that Google has not editorially reviewed the underserved advert(s).

We monitor advert serving – any significant discrepancy like this should be resolved by asking your Google account management team to review the adverts.

I can only speculate as to the reasons, but my guess would be that your impression rate is fairly low, and the budget is low, so the second and subsequent adverts are too low on the priority list for editorial review to be completed. That’s purely a guess, though.

]]> By: Michael Mannske http://blog.merjis.com/2008/01/28/google-doing-less-evil/comment-page-1/#comment-38208 Michael Mannske Fri, 22 Feb 2008 22:33:11 +0000 http://blog.merjis.com/2008/01/28/google-doing-less-evil/#comment-38208 Have you seen this before? Two rotating ads in an ad group, both active but only one being served? Turns out the one better matched to the keywords is the one Google turned off. Now they can claim my only working ad has a poor quality score and can charge $5.00 per click. Have you ever paid $5.00 for a click? I just did. If evil ever comes, it will be in the form of a company who claims "Do No Evil". Have you seen this before? Two rotating ads in an ad group, both active but only one being served? Turns out the one better matched to the keywords is the one Google turned off. Now they can claim my only working ad has a poor quality score and can charge $5.00 per click. Have you ever paid $5.00 for a click? I just did.

If evil ever comes, it will be in the form of a company who claims “Do No Evil”.

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