Comments on: GAP - Is It Worth It? http://blog.merjis.com/2008/03/16/gap-is-it-worth-it/ Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit Thu, 24 Jul 2008 18:31:17 +0000 http://wordpress.org/?v=2.0.12-alpha by: Colin http://blog.merjis.com/2008/03/16/gap-is-it-worth-it/#comment-41357 Tue, 25 Mar 2008 03:00:06 +0000 http://blog.merjis.com/2008/03/16/gap-is-it-worth-it/#comment-41357 Good article. Fair point about the 3rd party moderation Good article. Fair point about the 3rd party moderation

]]> by: Darryl http://blog.merjis.com/2008/03/16/gap-is-it-worth-it/#comment-40914 Thu, 20 Mar 2008 17:31:25 +0000 http://blog.merjis.com/2008/03/16/gap-is-it-worth-it/#comment-40914 I just passed the Adwords exam and there were definitely questions on there where you had to answer the way you knew Google would want you to answer it. Plus, I did see some multiple choice questions where you could only choose one answer out of 4, yet there were 2 answers that both made sense to me. Overall, I have to agree with you, just being GAP qualified means nothing if you don't have the hands-on experience managing successful PPC accounts using a third-party analytic tool to track and measure everything. I just passed the Adwords exam and there were definitely questions on there where you had to answer the way you knew Google would want you to answer it. Plus, I did see some multiple choice questions where you could only choose one answer out of 4, yet there were 2 answers that both made sense to me.

Overall, I have to agree with you, just being GAP qualified means nothing if you don’t have the hands-on experience managing successful PPC accounts using a third-party analytic tool to track and measure everything.

]]> by: Shai http://blog.merjis.com/2008/03/16/gap-is-it-worth-it/#comment-40545 Sun, 16 Mar 2008 09:43:11 +0000 http://blog.merjis.com/2008/03/16/gap-is-it-worth-it/#comment-40545 Great article. I'm often flustered by "overthinking" exam questions because of the writers' thoughtlessness –- or at least, lack of forethought. I was planning to take the GAP exam in the next week or so, but I think I'll wait through to the end of the series now! [edited to remove a section that the author said should be removed when a condition was met]. Great article. I’m often flustered by “overthinking” exam questions because of the writers’ thoughtlessness –- or at least, lack of forethought.

I was planning to take the GAP exam in the next week or so, but I think I’ll wait through to the end of the series now!

[edited to remove a section that the author said should be removed when a condition was met].

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