Effective Internet Marketing Strategy and Tactics Through Test

Archive for April, 2008

  • Yahoo vs AdWords: Part Dieux

    Some time ago, I started a review comparing Yahoo!Search Marketing (previously Overture and previously Goto.com, but here known as “Y!SM”) with Google AdWords. Of course, Y!SM, which had been hanging fire on a promising new interface, Panama, promptly rolled the new stuff out. I claim no impact on this, just remark on an accident of [...]

  • Google, AdWords, April Fools Day Humour

    I’ve spotted several prank postings. My favourite is from Richard Ball, offering a spoof interview about Google use of domain parks. A few others:

    Project Virgle – The most surprising thing was the test result that described me as normal. My wife is convinced that I’m from another planet, and it is much further away [...]

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