Comments on: Yahoo vs AdWords: Part Dieux

By: unlimited

unlimited — Wed, 07 Oct 2009 23:13:51 +0000

When you compare YSM to Adwords you realize fast that Google does it best! With Yahoo you can’t set to get traffic only from yahoo searches. In fact most clicks come from fraudulent yahoo partners’ domains. You have to pay fake clicks in order to learn about the bad domains and then block them. What a daily pain! You can block up to 500, which is too low. You often need to contact Yahoo in order that they manually block some domains cause the feature isn’t working that great and of course while waiting you are charged! You hit the 500 maximum really fast and it seems to have different networks of fraudulent domains for all types of keyword niches. So it’s far from being enough and far from being fair. With Yahoo you can’t block IPs. You can’t block searches from other devices such as consoles and cellphones. I could continue listing all that Yahoo’s lacking all night long. People who have success with Yahoo does cause their keywords aren’t targeted by the network of fake clickers.. But from our experience, soon or later fake clicks spread on more and more keywords. You block a domain, there are 10 new ones.. it just never ends! Good luck!

By: Web Design

Web Design — Fri, 20 Feb 2009 18:02:28 +0000

I would say the major difference between the two is results. Google is more expensive but will get you results. You somehow get the right people. Yahoo is much cheaper, you get a lot of people clicking your ads but hardly any results.

By: website design

website design — Fri, 08 Aug 2008 13:30:24 +0000

Hello

The Major Difference I found with YSM and Adword is geo-targeting and publishing Network,, and here Adword is more effective than yahoo.

Arun

By: Winning On The Internet

Winning On The Internet — Fri, 27 Jun 2008 03:48:45 +0000

The best way to start is to find your keywords and ads that convert in Google. Then take your top 20% and create Yahoo and MSN Search accounts with them.

I wish Yahoo and MSN were better, but they’re just lightyears away from Google Adwords. Unfortunately, because a little competition would keep Google on their toes. I don’t think Google is too worried about Yahoo/MSN joining together because that is like expecting that 2 people with IQs of 80 would match 1 person with an IQ of 160.

Personally, I think the best information you can have about Google Adwords is in the Definitive Guide to Google Adwords by Perry Marshall. He’s kind of known in the internet marketing world as the “adwords guy”. He’s turned a lot of businesses around. It’s amazing the easy things you miss when trying to setup an adwords campaign by yourself. His book really helped me get an edge on my competitors.

By: Ed Rivis

Ed Rivis — Fri, 16 May 2008 14:20:05 +0000

I tried Y!SM and just could not get any worthwhile result from it, at all.

My ad spend produced zero ROI, contrasted with a similar campaign in Google that just keeps on working it’s tail off for me.

OK I’m probably on my own here, but anyone else stuggled to create a profitable Y!SM campaign?

Ed.

By: trademark

trademark — Wed, 14 May 2008 18:32:11 +0000

Yahoo is doing exceptionally well when compared with Google, I am always surprised when Yahoo manages to keep up with the giant (78%, as stated above, is almost total domination for online traffic).

By: Michael Robinson

Michael Robinson — Wed, 16 Apr 2008 03:13:46 +0000

Should you figure the calculus for differences between Yahoo and Google’s interface in respect to analytics, I will be here to study, and learn, your findings.

Thanks for listening
Michael

By: Rusty Campbell

Rusty Campbell — Tue, 15 Apr 2008 21:26:13 +0000

Yahoo does pretty well, but the downside is traffic. Google handles 78% of search engine traffic on the net. That’s a plus that’s hard to beat.