1/ check that there’s still budget in the account, and Google isn’t having problems with bank transfers or credit cards.

2/ Increase the budget for one or two campaigns. Careful with this – there’s a limit on the number of budget changes you can make, per day. One Google rep suggested that he’s seen this and increases the budget to 10,000 per day – and drops it to normal levels on seeing any traffic. You’ll need to wait an hour to see results (at least 5 minutes to see clicks in web server logfiles). If your budget is normally a small fraction of daily spend, pause everything except some of the lower impression keywords to make sure you don’t blow a days budget in an hour.

3/ If those fail – call/email Google. There’s probably a system error at Google’s end, that you and we can’t do anything about.

Cheers, JeremyC

I’ve also noticed what Nice decribed and whay you’ve predicted.

But yesterday something odd happened.

I had 27 active campaigns. Most kewords had good quality scores and most campaigns / groups had good CTR. Suddenly they have (all…) stopped showing…

More than 24 hours passed and I have 0 impressions in all campaigns. It’s not a report errors because and can check that I’m not receiving any google traffic.

Regards

There are three big drivers for Google:

* Retaining Primacy In Search – large *organic search* visitor volumes underpin Google’s advertising success

* Retaining Advertisers Trust – click fraud, and weakening ROI, damage Google’s relationship with advertisers

* Retaining Investor Confidence – investors expect Google’s stellar performance to continue; that implicitly means compromising the quality and ROI offered to advertisers

All the changes that I’ve seen, and what I think is coming, are reflections of those drives. I’ll be more specific in a post that I’m slowly writing. That article above was initiated in August… I have a lot of other stuff I work on, slowly, in parallel.

You seem to have predicted correctly the shake down that has been happening since the AdWords quality score update of 9-15-08.

It is highly interesting that impressions have increased in many accounts and most importantly that CPC has increased as well. We have seen a 20 to 200%+ increase in CPC for accounts, but nearly every account has seen an increase in cost. Additionally keywords were impressions had not been shown are showing impressions – not all but more than before.

Another thing that I have seen is that Google is appearing to prefer the accounts with 20 to 50 keywords versus those with hundreds as they are looking for a very tight match between keywords in the account, ad text, and landing page. CTR jumps significantly in these accounts and we are just now starting to see opportunities to start dropping the CPC in these accounts nearly one month after the update.

Thank you for your keen insight into the Artificial Intelligence and organic history that Google may be using for AdWords, personally I think you have nailed it.

Nancy McCord
McCord Web Services LLC

PS I have come back to read your post prediction several times over the last month. Do you have any more predictions for us as yours seem to be pretty close to the truth? :0)