Archive for October, 2008

• Google Throws Away The Rules, Again

  Google’s user base may be built on high reputation with organic search visitor volume, but that doesn’t prevent the search giant from leading users a merry dance in the pursuit of profit. Here’s a real world example. I’ve taken this from a real Google Account, with real web analytics data. I’ve concealed the precise search [...]

  October 29th, 2008

• Blogs, Spam And Rank

  This blogs visitor volume slid for a few weeks, a couple of months ago. So did the spam comment volume. It was actually easier to see the slide in the Akismet 15-day spam queue, than anything else. Spam went down 10% over a period of less than two weeks, and was strongly correlated with visitor [...]

  October 20th, 2008

• Google’s Approach To Click Fraud – 2007

  Well, I’m a year late finding this PDF about Click Fraud, ROI and Advertiser Response by Kourosh Gharachorloo of Google. I was doing a periodic scan to see if anyone else has published how to interpret the autotagged gclid in AdWords. It’s nice to see that my old article anticipated many of the arguments – [...]

  October 18th, 2008

• SEO: Bullshit is Bullshit.

  I’ve just finished re-reading a fairly old piece called “SEO Is Bullshit“. It’s still stupid. Why? It suffers from a failure to define terms. “SEO” as in “I will add your site to a 1000 spam filled pages for only $1.48 per link” is pretty lame. It isn’t even what I’d call SEO – it’s [...]

  October 12th, 2008