Archive for November, 2008

• AdWords Web UI - Seeing All The Clicks

  Sometimes people get confused about where Google is spending the money. The usual problem is that either Content Network or Search impressions and clicks have been deselected at some point.
  Above the table of numbers is a discreet little drop down selection box. It is astonishingly easy to miss, unless you know you should be [...]

  November 23rd, 2008

• AdWords: Back To Boot Camp, Week 1, Day 1

  Time to revisit how AdWords works, and winning tactics and strategies. I’ve been answering some more questions over on the AdWords Help Forum and I’ve realised that while I’m spinning ever more clever ways to optimise, that a lot of people are just starting with AdWords and making the same old mistakes. However, Google AdWords [...]

  November 20th, 2008

• Google Analytics: Excluding, Or Only Including, Your Own IP Address.

  When you are looking at websites, especially those where your own company visits are likely to be a significant source of clicks, you’ll probably want to exclude your own visits and those of your staff. Assuming that you share a common IP address - your firewall or DSL connection, typically, you can prevent all activity [...]

  November 17th, 2008

• AdWords Ad Scheduling Problems

  Ever seen the Quality Score message “Your account spending limit has been reached“? When you have unspent budget, cash in the account, you’re not in a scheduled off-period and you have a burning desire to get clicks? You get no impressions, no clicks and no reason from Google Support as to why your adverts don’t [...]

  November 10th, 2008