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Usability, SEO & Eye Tracking

Published on February 7th, 2009 by Jeremy Chatfield

Interesting article about how Google use eye tracking to understand user behaviour. This also explains a lot about why ranking is so important. Heatmap tools like CrazyEgg (NOT like the tool in Google Analytics) also give some insight – not as rich as eye tracking, but a lot cheaper. We’ve used CrazyEgg and other similar tools to boost that vital “second click rate” – the user action on the site after the paid search click – by huge margins, just looking at heatmaps and inferring user interests.

Thanks to “bizwriter” on Twitter for drawing this article to my attention.

"Usability, SEO & Eye Tracking" was published on February 7th, 2009 and is listed in analytics, intent, usability, web analytics.

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Usability, SEO & Eye Tracking: 1 Comment

  1. Rob wrote,

    I’m a big fan of Clicktale. It’s free, and if you add a litter button to your site, they give you extra recordings as well.

    Link | February 9th, 2009 at 12:09 am

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