The existing AdWords Content Network is often a huge challenge for advertisers. This new interest based system should be a superb win for all involved.
- Internet users should see fewer annoying and pointless adverts
- Advertisers should get higher CTR and better conversion rates
- Publishers should better return on their real estate
- Google will improve per click revenue and increase the value of their inventory
More analysis as I think about it, but it’s the first exciting change that I’ve seen in Google’s advertising technologies for some time, and is something that I’m keen to see in practice. It should be good news all round. I can’t currently think of anyone that loses out - except Google’s competitors.
