Archive for April, 2009

• Google Analytics – Toolbox Summary

  When I start working with clients that want to learn about AdWords and Analytics, I often end up describing the same collection of tools and techniques, again and again. This new posting in the Analytics Blog is a great summary of the FireFox tools to troubleshoot Google Analytics, and adds tools for MSIE. I’ve developed [...]

  April 29th, 2009

• Google Helps US Small Businesses

  In yet another US-Centric move the world leader in search engines and search marketing offers a US-only initiative for small business. If I lived in the US, I’d be tolerably happy with this. Small businesses account for a large fraction of economic activity, and are often hard hit in a recession. However, the UK has [...]

  April 29th, 2009

• Search & Identity

  Google can now show personal information in search results, in the USA. The Google Profiles feature doesn’t appear to be fully enabled elsewhere in the world, possibly because it appears to be close-coupled to the “knol” identity verification process, which is restricted to the US for the moment. As Google Profiles rolls out, it will [...]

  April 22nd, 2009

• Twitter Clients

  My use of Twitter has increased. I’m using an iPhone with several clients while I work out which I like best, and a browser, and the browser user interface sucks compared with the desktop clients and iPhone apps. So I want a Twitter desktop client… The big ones, according to TwitStat, are TweetDeck and Twhirl. [...]

  April 10th, 2009

• Google Slap – QS 1

  Looks like Google may be taking action against another class of advertiser who delivers a poor experience of search. The AdWords Help Forum is showing signs that a number of advertisers, who have run multiyear accounts, are unable to improve their Quality Score from a measly 1/10 and are seeing no impressions. It also appears [...]

  April 4th, 2009