Archive for November, 2009

• Boosting Web Site Presence – Review Sites

  Having your products and services reviewed can have multiple effects.

  Google Local – reviewed businesses typically rank higher
  Google Product Search – good reviews help more prominence in listings
  Prospects like reviews – next closest thing to word of mouth recommendation
  Reviews can be listed when people search for products and the business name

  Unsatisfied buyers are typically around five [...]

  November 29th, 2009

• Driving More Web Visitors – New and Small Business Presentation

  I recently gave a talk to some new and small businesses in our office building. Merjis is in serviced offices in Bedford intended for creative and innovative businesses, the Bedford i-Lab. Part of the mission for the buildings’ staff is to encourage co-operative working, and to help grow the businesses. I volunteered some time to [...]

  November 28th, 2009

• SEO, Click Fraud and Mis-Attribution

  I’ve been involved in some paid search click fraud measurement for about five years. It’s pretty interesting work, trying to understand whether the clicks you’ve bought are related to the traffic on the site, and any qualifiers that you’ve added, such as geotargets and the keywords. Oddly, it has provided a sideways illumination on a [...]

  November 23rd, 2009

• Google h1n1 (Swine Flu) tracking in the UK

  Google is offering an interesting data source as part of their social responsibility activity. The Google Swine Flu activity monitor looks at the types of searches that people are making and infers the level of swine flu from what people do. I do want to encourage Google to do more of this sort of activity. [...]

  November 18th, 2009