Effective Internet Marketing Strategy and Tactics Through Test

Boosting Web Site Presence – Review Sites

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Published on November 29th, 2009 by Jeremy Chatfield

Having your products and services reviewed can have multiple effects.

Google Local – reviewed businesses typically rank higher
Google Product Search – good reviews help more prominence in listings
Prospects like reviews – next closest thing to word of mouth recommendation
Reviews can be listed when people search for products and the business name

Unsatisfied buyers are typically around five times more likely to tell someone of a bad experience than satisfied buyers are to tell someone of a good experience.

As with anything, if you ask, you might get – don’t ask and you probably won’t get… Another great reason to communicate frequently and easily with your customers.