Having your products and services reviewed can have multiple effects.
- Google Local - reviewed businesses typically rank higher
- Google Product Search - good reviews help more prominence in listings
- Prospects like reviews - next closest thing to word of mouth recommendation
- Reviews can be listed when people search for products and the business name
Unsatisfied buyers are typically around five times more likely to tell someone of a bad experience than satisfied buyers are to tell someone of a good experience.
As with anything, if you ask, you might get - don’t ask and you probably won’t get… Another great reason to communicate frequently and easily with your customers.
Review Sites
These sites are known to be sites that Google uses for reviews - it is not an exhaustive list:
- Qype UK UK places - pubs, restaurants, shops, businesses
- Reseller Ratings
- Yahoo! Merchant Reviews
- ShopZilla
- ViewPoints
- Epinions
- Google Checkout - part of the merchant interface for the Google payment service
- PriceGrabber (UK and US sites)
- DoYoo
- Ciao
