Personalised Search – how personal is it? Well, Bill Slawski, author of the SEO by the Sea blog, is someone for whom I’ve a lot of respect. So he’s in my social network. And when I went looking for recent articles on the uses of Google’s Website Optimiser for SEO purposes, look what I found:
You don’t get search results to be much more personal than including your own social network, preferentially, in results.

