Archive for March, 2010

• SEO: Click Through Rate and Bounce Rate

  I’m going to take issue with Rand Fishkin of SEOmoz. I think his most recent White Board Friday video is just plain wrong. Normally, I have a lot of respect for what SEOmoz does, but I think the advice and implications are not just wrong, but dangerously wrong. How Does Google Rank Results I don’t [...]

  March 26th, 2010

• Google SideWiki – Sideways Social Media

  If you aren’t part of the discussion… who’s in control of your brand? Google’s Sidewiki is an often neglected part of Social Media analysis and reputation management. It’s available as part of the Google Toolbar and in the as-yet nascent Google Chrome Browser market. Volume of users that *could* be engaged? The last estimated usage [...]

  March 8th, 2010

• Google, Transparency, Social Media and PR

  Google has a major strength and a major weakness, and they are the same. It is an engineering-lead business. That gives it some unique capabilities and some weaknesses. Before you make too many assumptions about me, let’s disabuse some of them: I used to be a Top Contributor in the AdWords Help Forum (that’s a [...]

  March 3rd, 2010

• iLab Presentation from 2010-02-25

  Click on the icon at lower right of the slide below, to get a full-screen view. Only 30 or so slides, not 280! These are the slides we used (well, uploaded to “280slides.com“, and slightly edited for that service) for the presentation last Thursday. The slides wouldn’t upload (from Keynote, via a PowerPoint export) to [...]

  March 2nd, 2010