Archive for April, 2010

• Social Media and Reputation Management: FaceBook Presence

  Earlier this year (mid February, 2010), I was doing a bit of research into social media and how larger brands are perceived in, and are reacting to, social media. My sample was based on online electronics goods stores. This article focuses on FaceBook and will emphasise the different ways that major brands were treating FaceBook. [...]

  April 27th, 2010

• UK Election: Deceptive Government Savings?

  I’ve just been listening to the UK Election debate between prime ministerial candidates as I start writing this. I think I’ve just heard, yet again, a deceptive statement about public finances. David Cameron keeps having business leaders sign up to a program saying they decry an increase of 1% from higher paid employees using an [...]

  April 27th, 2010

• Non-news: Malformed URLs don’t pass Anchor Text.

  I’ve started another burst of postings about web server log file analysis and what it tells search engine optimisers about search engine spiders. Web spider behaviour often lies behind issues that I find on other blogs. For example, Dave Naylor has a couple of recent articles that are interesting. A good one to read is [...]

  April 9th, 2010

• Googlebot and Search Visitors

  I’ve been interested in the behaviour of Googlebot, the robot that Google uses to crawl the web, for years. It’s a topic that seems largely unaddressed by search engine optimisers, yet the behaviour of Googlebot should be extremely important. After all, uncrawled sites tend to have problems with ranking many pages – the best you [...]

  April 8th, 2010

• Blog Spammers Target Blogs

  Hardly news, but people who spam blogs, use search to look for them. So is there anything that can be done to reduce the attractiveness of a blog to spam? Have a look at this recent sample of keywords that lead to this blog, taken from Google Analytics. Spot anything? Yup, a large fraction of [...]

  April 8th, 2010