Effective Internet Marketing Strategy and Tactics Through Test
Apple is caught in the headlights with the release of the iPad in the UK tomorrow, with reports of 11 suicide attempts at their main Chinese factory. Western media have a theme running about inhuman working conditions in China, so the pairing of a major brand with this theme, a product release and a tragedy, [...]
Looking closely at Google’s search results can be informative – at least, if you take some inductive leaps, and apply knowledge learned in other activities. Take a look at the graphic, showing these early April 2010 search results for Matt Cutts’ web site. Notice that the same articles appear several times, wIth slightly different URLs? [...]
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