'advert automation' Category

• Automating Content Network Management - Part 1

  About three years ago (2005), we started efforts to automatically improve performance of the AdWords Content Network, for advertisers. We were hoping to develop a product, but we were also doing some research to see how things worked and what lessons we could learn. This is intended to be part 1 of a multipart article, […]

  February 12th, 2008

• Definitions: CPA

  Various of our clients have different performance targets for paid search, evolved because of the different ways in which they can or want to measure performance. For paid search, the most common performance measurements that we see are CPA, ROAS and ROI. This article addresses CPA, the Cost Per Action.
  CPA - Cost Per Action
  CPA, […]

  September 3rd, 2007

• Top Position - Bidders Beware

  Whew! My accounts are mostly set to UK time (inherited from previous account administration). So I have US spend that is now two hours after my midnight, and can clearly see the effects of the new Top Position pricing model. It means that *Phrase* match costs are going through the roof. Now that is not […]

  August 23rd, 2007

• Click Fraud, Google AdWords and gclid

  A tardy response to Matt Cutts posting and Shuman Ghosemajumder’s joining in the debate… I don’t see some important stuff in Google’s approach to this issue. Maybe I’m selectively vision impaired. Or maybe I read too many other reports about naughtiness on the net.
  New (2008-03)! Google Blog article on click fraud forensics.
  And newer! Richard […]

  July 16th, 2007

• Link Spam, Google Analytics and Content Match

  What concepts join link spam, Google’s web analytics program and AdWords/AdSense Contextual Match? It feels like the challenge the Flying Karamazov Brothers offered. Bring any three items to the show and they’d juggle them. I liked the sticky-slippery combination of bread dough, water melon and whole fish…
  The answer is, of course, Matt Cutts. Specifically […]

  April 30th, 2007

• 5 Things Meme, Pure Time Delay and Aggregation

  I got tagged. I just noticed.
  So, one of Richard Ball’s tag targets has a 80+ day response time. The effect is that a meme can lie low and then burst into life again. Rather like Quellism, or the Black Planner.
  Five Things About Me you probably don’t know, then Five Blogs Tagged and a short […]

  April 9th, 2007

• Macros, Analytics, Paid Search Performance Improvement

  An outline of the interaction of web analytics and paid search, with suggested usage and some minor extensions that would improve A/B testing using AdWords.

  April 3rd, 2007

• AdWords Bulksheets To Disappear

  Several rumours that AdWords bulksheet uploads are to disappear are confirmed in an email to us yesterday from Google Support. We’re to use the AdWords Editor instead. Curiously Google didn’t recommend using the AdWords API.
  Also missing was any announcement about a non-Windows version of the AdWords Editor. We use Windows purely for QA. […]

  December 13th, 2006

• Confirmed: Web Analytics Packages Really Don’t Help Marketers

  I’ve been telling customers for years that web analytics packages are essentially mired in a technologists view of performance, not marketing. Now the larger agencies are starting in on the analytics vendors.
  We’ve developed our own, behind-the-scenes sets of analytics to identify user behaviour and optimise paid search marketing. If you can’t identify average pages […]

  December 8th, 2006

• Google AdWords now charges advertisers for broken API Beta

  Google have now announced that the AdWords API Beta will attract fees.
  Any bug reports are still treated as if the AdWords API was in Beta - that is, you get a massive display of indifference from Google Technical Support to any problems you report. I feel bullied and abused.

  We’ve already dropped development of some […]

  November 3rd, 2006