'advert automation' Category

• Confirmed: Web Analytics Packages Really Don’t Help Marketers

  I’ve been telling customers for years that web analytics packages are essentially mired in a technologists view of performance, not marketing. Now the larger agencies are starting in on the analytics vendors. We’ve developed our own, behind-the-scenes sets of analytics to identify user behaviour and optimise paid search marketing. If you can’t identify average pages [...]

  December 8th, 2006

• Google AdWords now charges advertisers for broken API Beta

  Google have now announced that the AdWords API Beta will attract fees. Any bug reports are still treated as if the AdWords API was in Beta – that is, you get a massive display of indifference from Google Technical Support to any problems you report. I feel bullied and abused.

  November 3rd, 2006

• March of the robots

  Today is a break from my normal activities. I’m off to the Open University, for RoboFesta UK. I started research into signal processing and computer modelling, in the OU’s Energy Research Group, around 20 years ago. And that circle of interest is closed today. We develop software to improve internet advertising. Some of that software [...]

  November 2nd, 2006

• Google AdWords API – why charging is a bad idea

  Recently (2006) Google have decided they’ll add a second fee for using AdWords, but only for certain types of user. You can see how it happens. Someone says: “Hey – these guys that use our stuff… they make money off it. We should be, like, charging them or something.” And some other person, who’s job [...]

  October 2nd, 2006

• Automating Adverts

  Automation of advertising is an issue to which I’ll return, repeatedly. We often are involved with clients who have large catalogues of products, one of the areas in which automation works best. Everybody has a different structure to the catalogue, different needs and different rates of update. Complexity is added with the presence or absence [...]

  September 11th, 2006