'adwords' Category

• AdWords Help Forum Weather Report

  Every day - or as much as I can make it so - I Tweet an AdWords Help Forum Weather Report. What does it mean? The AdWords Help Forum is a user to user - or advertiser to advertiser - help forum. Apart from the advertisers, there are a few Google staffers who spend some [...]

  June 6th, 2009

• Privacy and AdWords Extended Search Query Reports

  Good news - Google is allowing more insight to be gathered from AdWords Search Query Reports, by exposing more search queries to scrutiny. This reduces the need to use third party click redirectors or web analytics tools to extract search queries. However, there’s strangely spurious logic - or I’ve failed to grasp a fundamental point [...]

  May 23rd, 2009

• Google Slap - QS 1

  Looks like Google may be taking action against another class of advertiser who delivers a poor experience of search. The AdWords Help Forum is showing signs that a number of advertisers, who have run multiyear accounts, are unable to improve their Quality Score from a measly 1/10 and are seeing no impressions. It also appears [...]

  April 4th, 2009

• Google’s Economist Explains The Auction

  Clear description of the importance of managing AdWords Quality Score and the effect on the auction and placement from Google Chief Economist, Hal Varian. I had a chat with a couple of Google’s AdWords Ad Quality Tech Specialists last week, and the description of Quality Score in the 10 minute video massively simplifies what is [...]

  March 12th, 2009

• Who Benefits From Interest Based Adverts

  The existing AdWords Content Network is often a huge challenge for advertisers. This new interest based system should be a superb win for all involved.

  Internet users should see fewer annoying and pointless adverts
  Advertisers should get higher CTR and better conversion rates
  Publishers should better return on their real estate
  Google will improve per click revenue and [...]

  March 11th, 2009

• AdWords Customer Service Improvements

  Instead of prattling on about “Google Slaps”, the AdWords Help Forum Top Contributors did something to improve AdWords for all users, this week. We went on strike. We refused to answer some or all questions posed on the AdWords Help Forum, until Google addressed a badly handled customer service problem - the newly important “account [...]

  March 6th, 2009

• AdWords Angers Top Contributors

  Update: See AdWords Customer Service Improvements
  Google is abusing the voluntary user-to-user AdWords help forum as a cheap way to deliver poor customer service. I’m calling for AdWords Top Contributors to boycott answering specific classes of user question, or to abandon answering altogether. I’m asking for non-AdWords Top Contributors to apply pressure, or withdraw their voluntary [...]

  March 3rd, 2009

• More Customers, Made Easy

  Your website can help you stand out from competitors, and give you additional business. Here’s a brief, basic and easy guide to inexpensive ways to improve performance of your existing site, in five steps. I’m expecting that you are an owner-manager of a small or medium sized business - but the advice should still [...]

  February 26th, 2009

• AdWords Web UI - Seeing All The Clicks

  Sometimes people get confused about where Google is spending the money. The usual problem is that either Content Network or Search impressions and clicks have been deselected at some point.
  Above the table of numbers is a discreet little drop down selection box. It is astonishingly easy to miss, unless you know you should be [...]

  November 23rd, 2008

• AdWords: Back To Boot Camp, Week 1, Day 1

  Time to revisit how AdWords works, and winning tactics and strategies. I’ve been answering some more questions over on the AdWords Help Forum and I’ve realised that while I’m spinning ever more clever ways to optimise, that a lot of people are just starting with AdWords and making the same old mistakes. However, Google AdWords [...]

  November 20th, 2008