'analytics' Category

• Consistent User Interfaces Help Users

  Conversion rates, user satisfaction, and retention improve when you deliver a consistent user interface - one in which you tell customers something that is consistent with what you actually do. The issue arose with a client, but I have a personal experience of a very similar case.
  I logged into our banks internet banking facility. [...]

  February 7th, 2010

• PC World - Online Subscriptions

  There’s a classic FAIL in user handling on many eCommerce sites: forcing users to register details before you’ve explained the reason and value. People know that they need to hand over addresses for shipping, but requiring them to offer these details before you’ve verified that the items are in stock and available, or that you [...]

  February 3rd, 2010

• SEO, Click Fraud and Mis-Attribution

  I’ve been involved in some paid search click fraud measurement for about five years. It’s pretty interesting work, trying to understand whether the clicks you’ve bought are related to the traffic on the site, and any qualifiers that you’ve added, such as geotargets and the keywords. Oddly, it has provided a sideways illumination on a [...]

  November 23rd, 2009

• Google Analytics - Toolbox Summary

  When I start working with clients that want to learn about AdWords and Analytics, I often end up describing the same collection of tools and techniques, again and again. This new posting in the Analytics Blog is a great summary of the FireFox tools to troubleshoot Google Analytics, and adds tools for MSIE. I’ve developed [...]

  April 29th, 2009

• Usability, SEO & Eye Tracking

  Interesting article about how Google use eye tracking to understand user behaviour. This also explains a lot about why ranking is so important. Heatmap tools like CrazyEgg (NOT like the tool in Google Analytics) also give some insight - not as rich as eye tracking, but a lot cheaper. We’ve used CrazyEgg and other similar [...]

  February 7th, 2009

• Search Engine Marketing 2009 Projections

  The main trends that will be visible in 2009:

  Google will struggle to retain revenues using a variety of techniques
  Searchers will spend more time browsing and convert after more clicks
  Online revenues will generally increase - but business margins will be squeezed
  Internet Theft Scandals - Click Fraud, Phishing and Account Theft

  Details and the consequences? Read on…
  Google Will [...]

  January 5th, 2009

• Google Analytics: Excluding, Or Only Including, Your Own IP Address.

  When you are looking at websites, especially those where your own company visits are likely to be a significant source of clicks, you’ll probably want to exclude your own visits and those of your staff. Assuming that you share a common IP address - your firewall or DSL connection, typically, you can prevent all activity [...]

  November 17th, 2008