'API' Category

• AdWords Editor 8.0.1 Download URL

  Google recently announced a snazzy new update to the AdWords Editor, to 8.0.1. There’s a few problems with this release cycle. Firstly, whether you are offered 7.6.1 or 8.0.1 to download, depends on the language settings that you have on your Google Account. If you have “US English” (at least in the UK), the URL [...]

  September 5th, 2010

• Automated Bidding on AdWords

  We have done a lot of our work on AdWords using the API and programs that we’ve written. We’ve done some work with fast paced advertising – advertisers with a large inventory of rapidly changing stock with different prices (think “travel”). I was reminded of this when I saw a comment on this blog by [...]

  September 22nd, 2008

• Automating Content Network Management – Part 1

  About three years ago (2005), we started efforts to automatically improve performance of the AdWords Content Network, for advertisers. We were hoping to develop a product, but we were also doing some research to see how things worked and what lessons we could learn. This is intended to be part 1 of a multipart article, [...]

  February 12th, 2008

• Top Position – Bidders Beware

  Whew! My accounts are mostly set to UK time (inherited from previous account administration). So I have US spend that is now two hours after my midnight, and can clearly see the effects of the new Top Position pricing model. It means that *Phrase* match costs are going through the roof. Now that is not [...]

  August 23rd, 2007

• 5 Things Meme, Pure Time Delay and Aggregation

  I got tagged. I just noticed. So, one of Richard Ball’s tag targets has a 80+ day response time. The effect is that a meme can lie low and then burst into life again. Rather like Quellism, or the Black Planner. Five Things About Me you probably don’t know, then Five Blogs Tagged and a [...]

  April 9th, 2007

• Macros, Analytics, Paid Search Performance Improvement

  An outline of the interaction of web analytics and paid search, with suggested usage and some minor extensions that would improve A/B testing using AdWords.

  April 3rd, 2007

• Merjis AdWords Toolkit 2.8.0 released – supports API version 8

  Actually this has been sitting around in my queue for quite a while. Google announced version 8 “sneak peek” release of the AdWords API back in December. For some reason I’ve been kicked off the AdWords API newsgroup. It might just have been a technical problem, but I had also been posting about our shabby [...]

  January 5th, 2007

• AdWords Bulksheets To Disappear

  Several rumours that AdWords bulksheet uploads are to disappear are confirmed in an email to us yesterday from Google Support. We’re to use the AdWords Editor instead. Curiously Google didn’t recommend using the AdWords API. Also missing was any announcement about a non-Windows version of the AdWords Editor. We use Windows purely for QA. Everyone [...]

  December 13th, 2006

• Confirmed: Web Analytics Packages Really Don’t Help Marketers

  I’ve been telling customers for years that web analytics packages are essentially mired in a technologists view of performance, not marketing. Now the larger agencies are starting in on the analytics vendors. We’ve developed our own, behind-the-scenes sets of analytics to identify user behaviour and optimise paid search marketing. If you can’t identify average pages [...]

  December 8th, 2006

• Merjis AdWords Toolkit 2.7.0

  Yet again we beat everyone else with an update to support version 7 of the API. This is largely because the OCaml programming language makes things easy — comprehensive strong type checking picks out all the places where you need to change the code, and it’s just a matter of making a few quick edits. [...]

  November 14th, 2006