'click fraud' Category

• Google, Disintermediation and Agencies

  Google probably wants to disintermediate advertising agencies. That is, it probably should offer services directly to the advertiser, allowing the advertiser and the channel to interact directly. Disintermediation was the big buzz of the dot.boom-and-bust era of the late 90’s.
  For years, my secret guide to Google has been Evans and Wurster’s Blown To Bits. […]

  April 13th, 2007

• Click Fraud Buzz Will Grind On

  What is click fraud? Is it right that the search engines really define the industry meaning of click fraud? What if the search engines are complicit in reducing advertising ROI? What oversight exists? Could an advertiser or agency tell, or do anything about it?

  January 26th, 2007

• Twelve ways, plus a bit, less a few.

  Interesting click fraud chorus starting up here. This thought provoking piece, The 12 Ways of Click Fraud by Mike O’Krongli, is a response to the Andy Beal/Shuman Ghosemajumder articles. See also Andrew Goodman’s piece and his other one.
  I’m not entirely convinced by all of Mikes’ arguments. In the interests of trying to refine the message […]

  December 15th, 2006

• Google Writes About Click Fraud

  Interesting article, Google, Click Fraud and Invalid Clicks about Google and click fraud, by Matt Cutt’s colleague Shuman Ghosemajumder. There’s at least two categories that I don’t see addressed in the article. Maybe I read it too quickly. Twice.

  Identifiable robots. Some spiders identify themselves not just by behaviour but in the user agent and […]

  December 14th, 2006

• Google indirectly promotes click fraud

  Oh, this is witty. Here’s your invite to join Google’s Orkut without needing to be invited by a member. I’m interested in social networking software, so I gleefully joined up. I went looking for communities about AdWords and AdSense. What do you think I’ll find? Something that equals the quality of the Google AdWords Help […]

  November 18th, 2006

• Google AdWords now charges advertisers for broken API Beta

  Google have now announced that the AdWords API Beta will attract fees.
  Any bug reports are still treated as if the AdWords API was in Beta - that is, you get a massive display of indifference from Google Technical Support to any problems you report. I feel bullied and abused.

  We’ve already dropped development of some […]

  November 3rd, 2006

• Click Fraud Reconstructed - keyword search

  I’ll state it clearly - we do not claim to be click fraud specialists. Our research into improving internet marketing, part of which is given here, illuminates click fraud mostly as a side effect of trying to identify user behaviour on web sites, in order to make sites work better for users and advertisers. There […]

  October 23rd, 2006

• AdWords Click Fraud Reduction - Competitor Clicks

  Some low budget advertisers fear that if a competitor clicks on their adverts early in the morning, that the budget will be exhausted and they’ll have no spend for the rest of the day. We’ve not seen this pattern in any of our clients’ accounts, but it is often asserted in the AdWords Help forum […]

  October 13th, 2006

• Google’s Evil Way with Content Match

  Google is mostly ethical and mostly gets stuff right. But every so often they do something that just has the stain of evil running through it. Google’s Content Match Advertising is just one of those things. I can see how they worked their way into it, and why the lure of cold hard cash keeps […]

  October 4th, 2006

• AdWords Budget - Overrun

  Is your daily spend exceeding your daily AdWords Budget? Worried about Google spending too much? You should be able to relax.
  Multiply your daily budget by the number of days in the month. If you spend more than that amount in the month you should find a compensating “Account Budget Overrun” payment from Google, to bring […]

  September 14th, 2006