'click fraud' Category

• Google AdWords now charges advertisers for broken API Beta

  Google have now announced that the AdWords API Beta will attract fees. Any bug reports are still treated as if the AdWords API was in Beta – that is, you get a massive display of indifference from Google Technical Support to any problems you report. I feel bullied and abused.

  November 3rd, 2006

• Click Fraud Reconstructed – keyword search

  I’ll state it clearly – we do not claim to be click fraud specialists. Our research into improving internet marketing, part of which is given here, illuminates click fraud mostly as a side effect of trying to identify user behaviour on web sites, in order to make sites work better for users and advertisers. There [...]

  October 23rd, 2006

• AdWords Click Fraud Reduction – Competitor Clicks

  Some low budget advertisers fear that if a competitor clicks on their adverts early in the morning, that the budget will be exhausted and they’ll have no spend for the rest of the day. We’ve not seen this pattern in any of our clients’ accounts, but it is often asserted in the AdWords Help forum [...]

  October 13th, 2006

• Google’s Evil Way with Content Match

  Google is mostly ethical and mostly gets stuff right. But every so often they do something that just has the stain of evil running through it. Google’s Content Match Advertising is just one of those things. I can see how they worked their way into it, and why the lure of cold hard cash keeps [...]

  October 4th, 2006

• AdWords Budget – Overrun

  Is your daily spend exceeding your daily AdWords Budget? Worried about Google spending too much? You should be able to relax. Multiply your daily budget by the number of days in the month. If you spend more than that amount in the month you should find a compensating “Account Budget Overrun” payment from Google, to [...]

  September 14th, 2006