'content match' Category

• Google, AdWords, April Fools Day Humour

  I’ve spotted several prank postings. My favourite is from Richard Ball, offering a spoof interview about Google use of domain parks. A few others:

  Project Virgle - The most surprising thing was the test result that described me as normal. My wife is convinced that I’m from another planet, and it is much further away […]

  April 3rd, 2008

• Automating Content Network Management - Part 1

  About three years ago (2005), we started efforts to automatically improve performance of the AdWords Content Network, for advertisers. We were hoping to develop a product, but we were also doing some research to see how things worked and what lessons we could learn. This is intended to be part 1 of a multipart article, […]

  February 12th, 2008

• Spam in Comments, Unattributed Content

  This article was triggered by a possibly spammy comment, and lead to investigating the quality of the site that was offered in the link. Bizarrely, it leads to further reflections on Google, and the Content Network. I struggle to make the Content Network work for my clients, at a reasonable ROI, and Google itself turns […]

  February 7th, 2008

• Microsoft + Yahoo = Opportunity

  Microsoft and Yahoo will doubtless want to capitalise on their current successes. Yahoo’s increasing Display Ad business is interesting. If they can use stuff like the targeting piloted by Microsoft AdCenter, and improve the control and measurement systems, they can take away Google’s toys…. and advertisers.
  In the UK, Google has over 80% of search […]

  February 1st, 2008

• Google - Doing Less Evil

  I frequently hold forth here that Google abuses the real source of its’ wealth - advertisers. The “Do No Evil” mantra is applied to users, but Google does horrible things to advertisers, remorselessly. After years of criticism from Richard Ball and me on the AdWords Help Forum, and joined more recently by other voices, Google […]

  January 28th, 2008

• Google, Trust, Content Match, Placement Reports

  A respected peer, Richard Ball, often writes about distribution fraud, and the waste of advertising funds on Google’s domain parking. I have some evidence to back up his claim that advertising on domain parks simply wastes advertiser funds.

  This is a portion of a screenshot from an account with a content match targeted campaign. It […]

  August 17th, 2007

• Click Fraud, Google AdWords and gclid

  A tardy response to Matt Cutts posting and Shuman Ghosemajumder’s joining in the debate… I don’t see some important stuff in Google’s approach to this issue. Maybe I’m selectively vision impaired. Or maybe I read too many other reports about naughtiness on the net.
  New (2008-03)! Google Blog article on click fraud forensics.
  And newer! Richard […]

  July 16th, 2007

• Link Spam, Google Analytics and Content Match

  What concepts join link spam, Google’s web analytics program and AdWords/AdSense Contextual Match? It feels like the challenge the Flying Karamazov Brothers offered. Bring any three items to the show and they’d juggle them. I liked the sticky-slippery combination of bread dough, water melon and whole fish…
  The answer is, of course, Matt Cutts. Specifically […]

  April 30th, 2007

• AdSense and Behavioural Targeting

  Matt Cutts has elliptically proposed that AdSense is a form of Behavioural Targeting. Or, maybe he’s proposing something else… Hmm. Let’s look at that.
  The proposition represents that AdSense is to Behavioural Targeting as Hydrogen Bonds are to Van Der Waals Forces.
  While both forces arise from the intermolecular behaviour of electrical charge, the Hydrogen Bond […]

  April 26th, 2007

• Microsoft AdCenter, CPC and Revenue

  When you start your own advertising platform, what expectation of revenue should you have? What does this imply for possible strategies for Redmond? Can throwing cash at the problem make it go away?

  April 5th, 2007