'content match' Category

• Google, Trust, Content Match, Placement Reports

  [Google now offer on/off control over domain parks, error pages, 404 pages, and more - this article is kept for historical purposes, only] A respected peer, Richard Ball, often writes about distribution fraud, and the waste of advertising funds on Google’s domain parking. I have some evidence to back up his claim that advertising on [...]

  August 17th, 2007

• Click Fraud, Google AdWords and gclid

  A tardy response to Matt Cutts posting and Shuman Ghosemajumder‘s joining in the debate… I don’t see some important stuff in Google’s approach to this issue. Maybe I’m selectively vision impaired. Or maybe I read too many other reports about naughtiness on the net. Update 2009-09 – you can now use Google’s Webmaster Console (Settings) [...]

  July 16th, 2007

• Link Spam, Google Analytics and Content Match

  What concepts join link spam, Google’s web analytics program and AdWords/AdSense Contextual Match? It feels like the challenge the Flying Karamazov Brothers offered. Bring any three items to the show and they’d juggle them. I liked the sticky-slippery combination of bread dough, water melon and whole fish… The answer is, of course, Matt Cutts. Specifically [...]

  April 30th, 2007

• AdSense and Behavioural Targeting

  Matt Cutts has elliptically proposed that AdSense is a form of Behavioural Targeting. Or, maybe he’s proposing something else… Hmm. Let’s look at that. The proposition represents that AdSense is to Behavioural Targeting as Hydrogen Bonds are to Van Der Waals Forces. While both forces arise from the intermolecular behaviour of electrical charge, the Hydrogen [...]

  April 26th, 2007

• Microsoft AdCenter, CPC and Revenue

  When you start your own advertising platform, what expectation of revenue should you have? What does this imply for possible strategies for Redmond? Can throwing cash at the problem make it go away?

  April 5th, 2007

• Google Announces Content Match Training Improvements

  New guidance from Google has been released today, on a temporary site, offering more information about the effective use of content match (WARNING: opens in new window – see below). We’ll be reviewing the content over the next few days, and giving Google some frank feedback. First and most obvious problem that it resizes windows [...]

  December 21st, 2006

• Twelve ways, plus a bit, less a few.

  Interesting click fraud chorus starting up here. This thought provoking piece, The 12 Ways of Click Fraud by Mike O’Krongli, is a response to the Andy Beal/Shuman Ghosemajumder articles. See also Andrew Goodman’s piece and his other one. I’m not entirely convinced by all of Mikes’ arguments. In the interests of trying to refine the [...]

  December 15th, 2006

• WSJ, Google, Content Match, Advertisers and Abuse

  A social comment article about Gmail advertising in the WSJ a few days ago was interesting. It blamed Google for irrelevant adverts. Now, I’d take this problem and turn it on its’ head. What can advertisers and agencies learn from the article?

  November 3rd, 2006