'content match' Category

• Google Announces Content Match Training Improvements

  New guidance from Google has been released today, on a temporary site, offering more information about the effective use of content match (WARNING: opens in new window - see below). We’ll be reviewing the content over the next few days, and giving Google some frank feedback.
  First and most obvious problem that it resizes windows […]

  December 21st, 2006

• Twelve ways, plus a bit, less a few.

  Interesting click fraud chorus starting up here. This thought provoking piece, The 12 Ways of Click Fraud by Mike O’Krongli, is a response to the Andy Beal/Shuman Ghosemajumder articles. See also Andrew Goodman’s piece and his other one.
  I’m not entirely convinced by all of Mikes’ arguments. In the interests of trying to refine the message […]

  December 15th, 2006

• WSJ, Google, Content Match, Advertisers and Abuse

  A social comment article about Gmail advertising in the WSJ a few days ago was interesting. It blamed Google for irrelevant adverts. Now, I’d take this problem and turn it on its’ head. What can advertisers and agencies learn from the article?

  Lily
  The first item to attract derision was the confusion of “Lily” and “Lily Allen”. […]

  November 3rd, 2006