'conversion' Category

• Turning visitors into buyers - whose shoes do you wear?

  Chances are, if you are reading this, you’ve got a problem with turning site visitors into buyers. You’ve probably made one big mistake… It’s common, and almost all sites suffer from this to a greater or lesser extent. It affects shops, banks, consultants and pretty much everything that anyone tries to sell… And it seems […]

  May 29th, 2007

• Macros, Analytics, Paid Search Performance Improvement

  An outline of the interaction of web analytics and paid search, with suggested usage and some minor extensions that would improve A/B testing using AdWords.

  April 3rd, 2007

• Google Announces Content Match Training Improvements

  New guidance from Google has been released today, on a temporary site, offering more information about the effective use of content match (WARNING: opens in new window - see below). We’ll be reviewing the content over the next few days, and giving Google some frank feedback.
  First and most obvious problem that it resizes windows […]

  December 21st, 2006

• Confirmed: Web Analytics Packages Really Don’t Help Marketers

  I’ve been telling customers for years that web analytics packages are essentially mired in a technologists view of performance, not marketing. Now the larger agencies are starting in on the analytics vendors.
  We’ve developed our own, behind-the-scenes sets of analytics to identify user behaviour and optimise paid search marketing. If you can’t identify average pages […]

  December 8th, 2006

• AdWords QS is BS

  Google has just announced a number of the factors that affect Landing Page Quality Score in the Inside AdWords Blog. This article needs heavy revision in the light of Google’s new information. The main thrust - that QS is composed of several different factors, some of which affecting initial MinCPC and others affecting longer term […]

  November 24th, 2006

• Misleading advertising by Precision Marketing, perhaps.

  What does “Updated database offers DIY lovers” mean for you? A list of inflatable adult toys you can make at home, or a mailing list of home improvement enthusiasts? You have to be so careful with language to avoid double meanings or unintended interpretations. This example came in some email offering us mailing lists… but […]

  November 7th, 2006

• Has your web store crippled your sales?

  Maybe you started as a bricks’n’mortar store and you’ve added an online operation, or perhaps you had the idea of going online from the beginning and went straight online? You picked out some store software, or were forced to use a package, perhaps supplied by the manufacturer or distributor.
  Chances are strong that when you made […]

  October 10th, 2006