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'definitions' Category

AdWords, Dates, Times and a World Business

You may find Google’s use of dates and time zones to be confusing. It may not be your problem, but a Google problem. Here’s a practical example of the kind of confusion that the AdWords user interface can offer. I have a client on the East Coast of the US, with an AdWords account set [...]

July 14th, 2009
Definitions: CPA

Various of our clients have different performance targets for paid search, evolved because of the different ways in which they can or want to measure performance. For paid search, the most common performance measurements that we see are CPA, ROAS and ROI. This article addresses CPA, the Cost Per Action.
CPA - Cost Per Action
CPA, [...]

September 3rd, 2007