Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit

Merjis Internet Marketing Blog

'definitions' Category

  • Definitions: CPA

    Various of our clients have different performance targets for paid search, evolved because of the different ways in which they can or want to measure performance. For paid search, the most common performance measurements that we see are CPA, ROAS and ROI. This article addresses CPA, the Cost Per Action.
    CPA - Cost Per Action
    CPA, […]

    September 3rd, 2007

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