Effective Internet Marketing Strategy and Technique Through Experiments, Measurement and Audit

'definitions' Category

  • AdWords, Dates, Times and a World Business

    You may find Google’s use of dates and time zones to be confusing. It may not be your problem, but a Google problem. Here’s a practical example of the kind of confusion that the AdWords user interface can offer. I have a client on the East Coast of the US, with an AdWords account set [...]

  • Definitions: CPA

    Various of our clients have different performance targets for paid search, evolved because of the different ways in which they can or want to measure performance. For paid search, the most common performance measurements that we see are CPA, ROAS and ROI. This article addresses CPA, the Cost Per Action.
    CPA - Cost Per Action
    CPA, [...]

Merjis Internet Marketing Blog is powered by WordPress and the YUI-Mainstream Theme by Buzzdroid.comBoosted by FeedBurner