'geotargeting' Category

• Google GeoTargeting 2008

  Since I did the research for my last description of Google’s GeoTargeting in AdWords, things have changed. Searches that used to yield only nationally targeted adverts are now getting adverts that are targeted to city level. Advertising to mobile phones has been promoted hard by Google - so what happens there?
  City and Regional Targeting
  In January […]

  February 26th, 2008

• AdWords, Geotargeting Myths

  Note: A shorter updated article about Google’s Geotargeting in 2008 is now available.
  Changing the geotarget can change your paid search performance quite markedly. However, commentators, and even Google, publish some wildly inaccurate information. I’ve read a few strange myths about geotargeting, in various forums. I’ve got some clients for whom geotargeting at country, and smaller […]

  October 19th, 2007

• Google Analytics revised

  There’s a revised version of Google Analytics being rolled out. Looks like it has some cool features. Still no sign of an API in the online presentation to the new Google Analytics interface and features, so automating AdWords activity requires using yet another performance measurement system (e.g. Google AdWords Conversion Tracking).
  There’s an increased interaction […]

  May 9th, 2007

• Click Fraud Buzz Will Grind On

  What is click fraud? Is it right that the search engines really define the industry meaning of click fraud? What if the search engines are complicit in reducing advertising ROI? What oversight exists? Could an advertiser or agency tell, or do anything about it?

  January 26th, 2007