'google' Category

• Does Google React Vindictively to Criticism?

  Is threatening a user community that have been active supporters, the smartest thing for Google to do? In late 2008, I set up AdWordsHelpExperts.com (AWHE) with a group of other Top Contributors to the AdWords Help Forum. It is referenced by Google, in the Google sponsored and managed AdWords Help Forum, as a resource. I’ve [...]

  October 14th, 2011

• Google Hates Undeclared Paid Backlinks

  Tuesday, a client sends me an email asking if they should take advantage of an offer to buy a page on a directory on which they can create links. It’s accompanied by the email soliciting business, which includes a story about how a couple of businesses benefited, and the prices for pages at different tiers [...]

  October 1st, 2011

• Google Apps Users Can’t Use Google Plus or Plus 1

  [Update 2011/11/05: Google has now made Google Apps and Google Plus interoperate. If you have problems, try signing out of Apps and Plus and clearing your cookies. I've still got a problem with how this was done - no email notification that it was fixed, and I didn't see anything in the Apps management console [...]

  July 11th, 2011

• Google Plus Shows More Identity Confusion at Google

  Google *really* don’t get how confusing they’ve made user identity. I’m required to have a new Google Account for every AdWords Account I open. Admittedly most of our work on AdWords has been fixing existing accounts rather than starting new ones, but I’ve still personally started tens of accounts. That means that I have tens [...]

  July 5th, 2011

• Google Local Search Results

  An unexpectedly popular tool on the old Merjis company site, was a form that helped search engine marketeers see Google Search results as if they were in another country. Type in your search, select the language and country, and you are sent to the Google Search Results for that query, in that country. Google have [...]

  June 23rd, 2011

• Google Goes Social With +1 for Websites?

  Google’s new “plus one” button for web sites is an interesting development and potentially a game changer – if done well. I’ve seen a few commentators calling this an attempt by Google to go the Social Media route. And it is, at first blush, out of the Social Media canon. Facebook and Twitter both have [...]

  June 3rd, 2011

• Google Authentication and Identity Confusion

  Google really doesn’t get this stuff about identity, phishing, authentication and accreditation. We join various Google services for various purposes, often involving handing over money associated with advertising or other paid services. So it’s pretty important for us to be sure that we really are dealing with Google, and not some fraudulent site. The screenshot [...]

  March 11th, 2011

• Google, SEO and Analytics tracking

  Google have announced pricing changes to the commercial Google Site Search tool, While Looking at the announcement I was interested to see, yet again, that Google isn’t using the query in a path to introduce tracking parameters, but is using the fragment (“#”) in the path: http://www.google.com/sitesearch/#utm_source=en-na-us-blog-GSSpricing11/12/2010&utm_medium=blog&utm_campaign=GSSpricing11/12/2010 Note the presence of the “#utm_…”. Though the [...]

  November 13th, 2010

• Search Marketing Essentials, The Resource List

  I gave a talk recently at Bedford College, with Mark Cook of the agency Further. Mark covered social media, focusing on the need to fully engage with the audience as a contrast to the usual marketing communications methods. I was focused on search marketing essentials. Here’s an embedded Google Doc, with a list of major [...]

  October 22nd, 2010

• SEO: Tell Me About Keyword Density Analysis, Again?

  I’ve been recruiting some SEOs recently. One of my differentiator questions for the phone interview, has been to ask candidates if they know what “Keyword Density” is, and whether it is important to search engines. The most common answer that people give to the question on keyword density, is that it used to be important, [...]

  September 27th, 2010